HomeKids' Vitamins › Hiya

Hiya

Latest four-week snapshot through 2026-07-24 · 1 wave. Use the controls above to change the window.

4%share of voice · 5 of 120 recommendation answers
3%named first in recommendation answers
31%positive tone · 11 of 35 coded mentions

Kids' Vitamins · 1 wave · n=120 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 40
Claude10%4 of 40
Gemini3%1 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-244%5 of 120

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

35 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“frequently discounted via third-party review sites — one site is currently offering a promo code for 50% off Hiya Kids Daily Multivitamin”
Claude · 2026-07-24 · Kids' Vitamins
“Hiya, a popular no-sugar kids vitamin brand, has been running a promo: Get Hiya Kids Daily Multivitamin for 50% Off”
Claude · 2026-07-24 · Kids' Vitamins
“Hiya was rated the overall winner for kids' multivitamins in one recent comparison”
Claude · 2026-07-24 · Kids' Vitamins
“comes up repeatedly as a top pick. Reviewers note it has comprehensive nutrition with 15 vitamins and minerals including calcium, zero added sugar, third-party testing, and a safe chewable tablet format for kids as young as 2.”
Claude · 2026-07-24 · Kids' Vitamins
“highly rated for being a zero-sugar chewable tablet made from solid whole-foods”
Gemini · 2026-07-24 · Kids' Vitamins

Where they hedge

“trendy premium brands (Hiya, First Day, etc.)”
Claude · 2026-07-24 · Kids' Vitamins
“Want me to check prices on a specific brand you already use (like Hiya, SmartyPants, or Flintstones)?”
Claude · 2026-07-24 · Kids' Vitamins
“runs about $1/day (roughly $30/month), which is on the pricier end of the kids' vitamin market”
Claude · 2026-07-24 · Kids' Vitamins
“widely regarded as one of the cleaner, higher-quality options on the market — Healthline named it their pick for the best vitamin for kids. However, at $30/bottle with no subscription discount, it's pricier than many alternatives”
Claude · 2026-07-24 · Kids' Vitamins
“Hiya's Kids Daily Multivitamin runs about $30/month (or $1/day) at full price”
Claude · 2026-07-24 · Kids' Vitamins

What they warn about

“pricier "premium" brands like Hiya... can run $0.30–$1.30+ per serving, largely for extras like organic certification, added omega-3s, or probiotics rather than dramatically different core nutrition”
Claude · 2026-07-24 · Kids' Vitamins
“Brands like Hiya... cost significantly more per serving”
Claude · 2026-07-24 · Kids' Vitamins
“expensive, heavily advertised direct-to-consumer subscription brands (like Hiya or Ritual), which often cost $30–$40 a month”
Gemini · 2026-07-24 · Kids' Vitamins

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Hiya suggested as the cheaper alternative to
  • hiya kids daily multivitamin ×8
  • lil critters gummy vites ×1
  • renzos picky eater multi ×1
  • smartypants kids zero sugar multi & omegas ×1

Where this comes from

7 of 35 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
thecustomerdigest.com3
therealfooddietitians.com2
tallori.com2
healthline.com2
hellosubscription.com1
thequalityedit.com1
reddit.com1
thegoodtrade.com1
pickyeaterblog.com1
momsdowellness.com1
theconsumerjournal.com1
mysubscriptionaddiction.com1

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
hiyahealth3
Hiya (direct)1
Target1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.