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Hill's i/d

Latest four-week snapshot through 2026-07-27 · 1 wave. Use the controls above to change the window.

7%share of voice · 5 of 72 recommendation answers
1%named first in recommendation answers
63%positive tone · 5 of 8 coded mentions

Dog Food · 1 wave · n=72 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 24
Claude21%5 of 24
Gemini0%0 of 24

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-277%5 of 72

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

8 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Veterinary examples include Hill's i/d, Purina EN, and Royal Canin Gastrointestinal.”
Claude · 2026-07-27 · Dog Food
“veterinary examples include Hill's i/d, Purina EN, and Royal Canin Gastrointestinal. These are typically prescription diets available through your vet.”
Claude · 2026-07-27 · Dog Food
“For dogs with more serious or chronic GI issues, prescription diets like Hill's i/d, Purina EN, and Royal Canin Gastrointestinal are veterinary-grade options, sometimes using hydrolyzed proteins broken down into very tiny pieces, making the”
Claude · 2026-07-27 · Dog Food

Where they hedge

“Reserve true prescription diets (Hill's i/d, Royal Canin GI) for vet-diagnosed conditions. As one source notes, for dogs with diagnosed conditions, stay with Hill's Prescription Diet if your vet recommends it”
Claude · 2026-07-27 · Dog Food
“While Hill's has extremely expensive clinical prescription diets (like Hill's i/d or d/d), the Science Diet version is available over-the-counter and is significantly less costly than veterinary prescription food.”
Gemini · 2026-07-27 · Dog Food
“If your vet recommended a prescription-labeled food (like *Hill's i/d* or *d/d*) but your budget can't support it, this over-the-counter formula acts as a highly effective, more budget-friendly alternative.”
Gemini · 2026-07-27 · Dog Food

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Hill's i/d suggested as the cheaper alternative to
  • hills science diet sensitive stomach & skin ×1

Where this comes from

0 of 8 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.