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Hill's i/d

Latest three-month snapshot through 2026-07-27 · 1 wave. Use the controls above to change the window.

7%share of voice · 5 of 72 recommendation answers
1%named first in recommendation answers
63%positive tone · 5 of 8 coded mentions

Dog Food · 1 wave · n=72 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT0%0 of 24
Claude21%5 of 24
Gemini0%0 of 24

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-277%5 of 72

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

8 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“For dogs with more serious or chronic GI issues, prescription diets like Hill's i/d, Purina EN, and Royal Canin Gastrointestinal are veterinary-grade options, sometimes using hydrolyzed proteins broken down into very tiny pieces, making the”
Claude · 2026-07-27 · Dog Food
“veterinary examples include Hill's i/d, Purina EN, and Royal Canin Gastrointestinal. These are typically prescription diets available through your vet.”
Claude · 2026-07-27 · Dog Food
“Veterinary examples include Hill's i/d, Purina EN, and Royal Canin Gastrointestinal.”
Claude · 2026-07-27 · Dog Food

Where they hedge

“While Hill's has extremely expensive clinical prescription diets (like Hill's i/d or d/d), the Science Diet version is available over-the-counter and is significantly less costly than veterinary prescription food.”
Gemini · 2026-07-27 · Dog Food
“Reserve true prescription diets (Hill's i/d, Royal Canin GI) for vet-diagnosed conditions. As one source notes, for dogs with diagnosed conditions, stay with Hill's Prescription Diet if your vet recommends it”
Claude · 2026-07-27 · Dog Food
“If your vet recommended a prescription-labeled food (like *Hill's i/d* or *d/d*) but your budget can't support it, this over-the-counter formula acts as a highly effective, more budget-friendly alternative.”
Gemini · 2026-07-27 · Dog Food

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Hill's i/d suggested as the cheaper alternative to
  • hills science diet sensitive stomach & skin ×1

Where this comes from

0 of 8 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.