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Herradura

Latest three-month snapshot through 2026-09-02 · 2 waves. Use the controls above to change the window.

2%share of voice · 3 of 144 recommendation answers
0%named first in recommendation answers
59%positive tone · 10 of 17 coded mentions

Tequila · 2 waves · n=144 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT0%0 of 48
Claude6%3 of 48
Gemini0%0 of 48

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-283%2 of 72
2026-09-021%1 of 72-2 points

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

16 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“Fortaleza and Herradura – frequently mentioned as comparable-quality alternatives to the Don Julio lineup.”
Claude · 2026-09-02 · Tequila
“other respected judging panels have recently recognized Volcan de Mi Tierra, Tanteo, Herradura, and El Tesoro.”
Claude · 2026-09-02 · Tequila
“you may want to spend more on brands like Casamigos or Herradura”
Claude · 2026-07-28 · Tequila
“ABC Fine Wine & Spirits has ongoing deals on brands like Cazadores Reposado, 1800, Herradura, Hornitos, Jose Cuervo, and Maestro Dobel”
Claude · 2026-07-28 · Tequila
“Other well-regarded gifting brands include Don Julio, which offers a range from smooth Blanco to rich Extra Añejo; Clase Azul, recognized for its distinctive hand-painted ceramic bottles; and Herradura, a heritage brand with a legacy of pro”
Claude · 2026-07-28 · Tequila

Where they hedge

“ABC Fine Wine & Spirits has multiple active promos on Cazadores Reposado 1.75L, 1800 Tequila, Herradura”
Claude · 2026-09-02 · Tequila
“Crafted by the same parent company as Herradura, El Jimador is incredibly popular for high-volume wells.”
Gemini · 2026-09-02 · Tequila
“it's often mentioned alongside G4 Reposado, Fortaleza Reposado, Don Julio Reposado, and Herradura Reposado as similar-quality options.”
Claude · 2026-07-28 · Tequila
“Made by the same parent company as Herradura”
Gemini · 2026-07-28 · Tequila
“Made by the same parent distillery as the premium brand Herradura”
Gemini · 2026-07-28 · Tequila

What they warn about

“If you are currently drinking mass-market tequilas like *Casamigos, Don Julio, or Herradura*, Siete Leguas is a massive upgrade. It will taste less artificially sweet and much cleaner, with an actual, complex agave profile.”
Gemini · 2026-09-02 · Tequila

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Herradura suggested as the cheaper alternative to
  • clase azul ×1

Where this comes from

0 of 17 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.