Great Value

Latest three-month snapshot through 2026-08-25 · 7 waves. Use the controls above to change the window.

Yogurt · 7 waves · n=456 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

What they call it

Recurring descriptions in the models' own words, grouped by theme.

• budget-friendly ×295

  “While Great Value will save you a bit of change, yogurt is something you eat for its health benefits and taste.”

• store brands ×58

  “80, but you can significantly lower your grocery bill with store-brand "dupes," major brand competitors that offer bulk savings, or a simple DIY approach.”

• $20 to 35 percent lower prices ×51

  “Because it is Walmart's in-house brand, Great Value items are typically **20% to 50% cheaper** than their name-brand counterparts.”

• affordable pricing ×28

  “| Lowest-cost practical replacement | Walmart’s bettergoods plain Greek yogurt was about **12¢/oz** in a 32 oz tub; this is the value leader if plain yogurt works for you.”

• store brand ×27

  “Walmart’s store brand, "Great Value," also offers substantial savings.”

• plain greek yogurt ×23

  “By far the most cost-effective alternative to buying individual flavored cups is to buy a **large 32-ounce tub of store-brand plain nonfat Greek yogurt** (such as Walmart's *Great Value*, Aldi's *Friendly Farms*, or Target's *Good & Gather*).”

• 17 g protein per serving ×20

  “28 per 32 oz** (roughly 9–10¢/oz), with **17 g protein per serving**.”

• store-brand/generic ×20

  “* **Overall Quality:** Since Oikos is a dedicated name-brand dairy line (by Danone), they prioritize the specialized straining process that makes Greek yogurt premium, whereas Great Value is a budget store brand focused primarily on keeping costs low.”

• highly affordable ×19

  “While Great Value is much cheaper, Fage is a vastly superior product in terms of taste, texture, and nutritional quality.”

• creamy texture ×15

  “* **Walmart’s Great Value Greek Yogurt:** Highly rated for its smooth texture, Great Value’s Greek yogurt is less tart and slightly sweeter than Chobani.”

In their words

968 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“Great Value Original Vanilla Low-fat Yogurt runs about 8.3¢ per ounce, compared to Stonyfield's 14.8¢ per ounce for their plain whole milk probiotic yogurt. Their Greek yogurt is similarly affordable, Great Value Plain Nonfat Greek Yogurt r”

“Especially with its Great Value store brand, Walmart's grocery prices are often lower than Kroger's, particularly on staples and household items.”

“Walmart Great Value — often the best bet for cheaper milk, plain/Greek yogurt, cottage cheese, sour cream, and cream cheese.”

“**Great Value Light Nonfat Greek Yogurt (Walmart)** — 5.3 oz 4-packs are about **$2.68** (12.6¢/oz) and offer **13g protein per cup**. This is probably the closest inexpensive grab-and-go substitute for Triple Zero.”

“At roughly $0.70 to $0.80 per cup (compared to $1.25+ for Oikos), these give you 13g of protein for a fraction of the cost.”

Where they hedge

“The one real advantage of Great Value: price. It's going to be noticeably cheaper per ounce, and if you're just looking for a basic, functional yogurt (for cooking, smoothies, or just eating without caring much about sugar/protein content),”

“Other discount grocers' store brands (e.g., Walmart's Great Value, Kroger brand, Lidl's private labels)”

“Walmart Great Value, Kroger, Target Good & Gather, store-brand milk at a local supermarket”

“**Great Value Plain or Vanilla Nonfat Greek Yogurt** — the low-cost protein-first option. A 32 oz tub is roughly **$3–$3.28** (about **9–10¢/oz**), but it will be tangier and much less rich because it's nonfat.”

“Walmart's **Great Value** is already one of the most budget-friendly store brands in the United States”

What they warn about

“While Great Value is much friendlier on your wallet, **Oikos** is vastly superior in quality, taste, and nutrition.”

“Great Value yogurts often contain artificial ingredients, preservatives, and thickeners like gelatin or cornstarch to mimic the texture of real yogurt.”

“For comparison, Walmart's Great Value single plain Greek cup is **15.5¢/oz**, while its 32 oz tub is 9.3¢/oz”

“While Great Value is more budget-friendly, Fage is vastly superior in taste, texture, and quality.”

“While Great Value is more budget-friendly, **Siggi's** is the vastly superior choice for health, quality, and taste.”

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Where this comes from

43 of 855 mentions appear alongside an identifiable web citation. Citation does not establish causation.

Where they send you

Stores and sites models name as places to buy this brand.

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.