Great Value

Latest four-week snapshot through 2026-08-05 · 6 waves. Use the controls above to change the window.

Yogurt · 6 waves · n=384 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

• budget-friendly ×211

  “While Great Value is more budget-friendly, yogurt is a product where quality makes a massive difference.”

• store brands ×37

  “The Ultimate Budget Hack: Store-Brand Plain Greek Yogurt + DIY Sweetener”

• $20 to 35 percent lower prices ×26

  “* **Kirkland Signature (Costco) or Great Value (Walmart) Plain Greek Yogurt:** If you want the absolute lowest price per ounce, buy store-brand Greek yogurt in bulk.”

• affordable pricing ×18

  “00, making it incredibly cost-effective.”

• plain greek yogurt ×17

  “buy a large **32 oz tub of Plain, Nonfat Greek Yogurt** from a store brand like Walmart (Great Value), Target (Good & Gather), or Aldi (Friendly Farms).”

• store-brand/generic ×17

  “Usually, yes—Great Value is worth trying, especially for basic pantry, frozen, dairy, paper, and cleaning items. It's Walmart's house brand, so the main benefit is a lower price without consistently worse quality.”

• store brand ×15

  “The absolute cheapest option is to buy a large **32 oz tub of Plain, Nonfat Greek Yogurt** from a store brand like Walmart (Great Value), Target (Good & Gather), or Aldi (Friendly Farms).”

• highly affordable ×14

  “While Great Value is much cheaper, yogurt is a product where you truly get what you pay for.”

• 17 g protein per serving ×13

  “28**, with **17 g protein per serving**.”

• creamy texture ×13

  “* **Why it’s a great alternative:** Walmart's standard **Great Value Plain Whole Milk Greek Yogurt** is highly rated by budget shoppers for being surprisingly smooth and creamy.”

In their words

758 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across assistants.

What they recommend

“Walmart's house brand often undercuts Kirkland on staples like pantry items, canned goods, and cleaning supplies”

“Walmart's house brand is surprisingly good. It is smooth, extra-creamy, and lacks the intense, mouth-drying tang of some other Greek brands.”

“This is the standout budget pick. A 32 oz tub of Great Value Plain Nonfat Yogurt runs about $2.64 at 8.3¢/oz, while their Greek-style cups are around $0.82 for a 5.3 oz cup at 15.5¢/oz”

“If you want to avoid paying a membership fee altogether, Walmart's Great Value is often the cheapest route.”

“Store-brand plain nonfat Greek yogurt — usually the strongest value. For example, Great Value plain nonfat Greek is currently about $3.28 for 32 oz (10.3¢/oz) and lists 17 g protein per serving.”

Where they hedge

“Fage vs Great Value”

“Store brands are much cheaper (often $0.70 to $0.80 a cup). While some store brands taste surprisingly good, they often contain slightly less protein per serving or use additives to mimic the thickness of strained yogurt.”

“Great Value (Walmart) Greek yogurt”

“Walmart's Great Value – Covers a huge range from pantry goods to cleaning supplies, typically cheaper than Kirkland, though quality can be inconsistent.”

“Standard non-Greek yogurt (like regular Yoplait) or store-brand Greek yogurts (like Walmart's Great Value) typically cost $0.70 to $0.90”

What they warn about

“**Avoid** single-serve cups unless you need portion control: even a cheap Great Value Greek cup is about **15.5¢/oz**”

“Great Value is Walmart's generic store brand — it's cheaper, but the quality, texture, and taste are usually noticeably inferior, and it may contain more fillers or stabilizers depending on the specific product line.”

“It contains significantly more protein, much less sugar, and uses simpler, cleaner ingredients than Great Value.”

“While Great Value is the cheaper option, **Chobani** is the clear winner for overall health, quality, and taste.”

“Great Value's basic yogurts, like most conventional brands, run more like 4-6g protein and 13-15g+ sugar per serving — nowhere close.”

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Where this comes from

32 of 644 mentions appear alongside an identifiable web citation. Citation does not establish causation.

Where they send you

Stores and sites assistants name as places to buy this brand.

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.