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Latest three-month snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 3% | 1 of 40 |
| Claude | 0% | 0 of 40 |
| Gemini | 0% | 0 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 1% | 1 of 120 |
14 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“Safe for both HE and standard machines, this detergent offers a reliable clean with absolutely no harsh perfumes or dyes.”
“an easy all® free clear-style store-brand substitute”
“Budget option to try in a smaller bottle... about 16¢/load. It is unscented and made without dyes or perfumes.”
“Walmart's generic version is heavily focused on sensitive skin. It is unscented, clear, and designed to minimize skin irritation. It cleans surprisingly well for its price.”
“Store-brand, unscented alternative”
“Another easy-to-find unscented house-brand alternative, though it isn't the best value per load versus Arm & Hammer or Purex.”
“Cheaper at checkout, but not cheaper per labeled load; unscented and made without dyes/perfumes.”
“unscented... It may be a little cheaper at checkout than a large All bottle, but it is not as strong a per-load deal as Arm & Hammer or Purex”
“is not cheaper than Kirkland Free & Clear per load”
Which competitors models suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.