Latest four-week snapshot through 2026-07-31 · 1 wave. Use the controls above to change the window.
Retinol · 1 wave · n=90 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 30 |
| Claude | 0% | 0 of 30 |
| Gemini | 3% | 1 of 30 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-31 | 1% | 1 of 90 |
Recurring descriptions in the assistants' own words, grouped by theme.
“Because Naturium is known for three distinct categories—ingredient-focused face serums, barrier-repair face creams, and active-ingredient body washes—here are the best budget-friendly alternatives broken down by category.”
“However, almost every product in their line is several dollars cheaper than Naturium's equivalent.”
“Their serums are incredibly lightweight, cosmetically elegant, and perform just as well as high-end brands at a fraction of the cost.”
“| **Niacinamide for oil, pores, and uneven texture** | **Good Molecules Niacinamide Serum** — **$6 for 30 mL** | A fragrance-free, water-based 10% niacinamide serum—very good value if you were considering Paula’s Choice’s much pricier niacinamide treatments.”
“* **The Advantage:** Users widely agree that Good Molecules serums are much lighter, less sticky, and layer beautifully under makeup compared to The Ordinary’s often-tacky finishes.”
“| **Niacinamide Serum 12% + Zinc 2%** | **The Ordinary Niacinamide 10% + Zinc 1%** | **$6** | Very similar purpose; lower niacinamide/zinc levels and a simpler formula.”
“- **Good Molecules** — probably the closest overall alternative.”
“| **Tranexamic Topical Acid 5%** | **Good Molecules Discoloration Correcting Serum** | **$11.”
“Their formulas are incredibly gentle, layer beautifully, and are highly effective for hyperpigmentation and hydration.”
“If you want the closest swap, I'd start with Good Molecules”
38 exact quoted mentions in this snapshot, grouped by coded tone.
“Best inexpensive beginner option: Good Molecules Gentle Retinol Cream — $7.99 for a fragrance-free formula with 0.1% retinol. It isn't marked down, but it's a genuinely low entry price.”
“If you want a straightforward, incredibly affordable option, this is a cult favorite. It has a disclosed 0.1% retinol concentration—perfectly mild for beginners—and pairs it with 0.3% bakuchiol (a plant-based alternative that boosts retinol”
“Good Molecules offers scientifically-backed formulas at drugstore prices, and just like The Ordinary, focuses on transparency, even showing the percentage of key ingredients right on the bottle. Their products rarely cost more than $15.”
“These are newer players that deliver the same single-ingredient actives at drugstore prices, with plainer product names and nicer textures compared to The Ordinary.”
“Good Molecules is another excellent alternative offering scientifically-backed formulas at drugstore prices, and just like The Ordinary, they focus on transparency, even showing the percentage of key ingredients right on the bottle. Their p”
Which competitors assistants suggest when shoppers ask for something cheaper.
5 of 38 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| organicallybecca.com | 2 |
| goodmolecules.com | 1 |
| ulta.com | 1 |
| youtube.com | 1 |
| target.com | 1 |
Stores and sites assistants name as places to buy this brand.
| retailer | mentions |
|---|---|
| goodmolecules | 12 |
| Target | 2 |
| Walmart | 1 |
| v1 | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.