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Good & Gather

Latest three-month snapshot through 2026-08-25 · 7 waves. Use the controls above to change the window.

12%share of voice · 53 of 456 recommendation answers
<1%named first in recommendation answers
80%positive tone · 400 of 497 coded mentions

Yogurt · 7 waves · n=456 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT8%12 of 152
Claude16%24 of 152
Gemini11%17 of 152

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-1521%5 of 24
2026-07-168%2 of 24-13 points
2026-07-208%2 of 24+0 points
2026-07-2213%15 of 120+5 points
2026-07-2310%12 of 120-3 points
2026-08-0511%8 of 72+1 points
2026-08-2513%9 of 72+2 points

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

495 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“Target (Good & Gather) or Kroger (Store Brand) both offer excellent, budget-friendly 32-ounce tubs of plain Greek yogurt that taste great and frequently go on sale.”
Gemini · 2026-08-25 · Yogurt
“**Good & Gather (Target) Greek yogurt** — Target's store brand has plain nonfat Greek yogurt tubs with **18g protein**; a good Oikos-like budget option”
ChatGPT · 2026-08-25 · Yogurt
“**Kroger/Simple Truth, Target's Good & Gather, Aldi's Friendly Farms** – widely available and budget-friendly”
Claude · 2026-08-25 · Yogurt
“Store-brand Greek yogurt — e.g., Kroger, Great Value, Good & Gather, Aldi Friendly Farms, Kirkland. Usually the best cost per ounce”
ChatGPT · 2026-08-25 · Yogurt
“Good & Gather (Target's store brand) plain nonfat Greek yogurt packs just 88 calories and 15.9 grams of protein per serving.”
Claude · 2026-08-25 · Yogurt

Where they hedge

“compared to Target's Good & Gather brand at $8.79 per jar”
Claude · 2026-08-25 · Yogurt
“Target's grocery private label is often cited as a comparison point, though it's not always cheaper — for instance, Kirkland's organic peanut butter comes out to $5.85 per 28-ounce jar, while similar peanut butter from Target's Good & Gathe”
Claude · 2026-08-25 · Yogurt
“While Target's *Good & Gather* private label is decently priced, it cannot compete with the savings at German discount grocer **ALDI**.”
Gemini · 2026-08-25 · Yogurt
“**Target Good & Gather / up & up / Market Pantry** — good alternatives when sales or Target Circle offers apply. Use **Good & Gather** for food”
ChatGPT · 2026-08-25 · Yogurt
“Kroger, Meijer, Target Good & Gather, or regional supermarket store brands — compare unit prices, particularly for gallons of milk, large tubs of yogurt, and 32-oz cottage cheese.”
ChatGPT · 2026-08-25 · Yogurt

What they warn about

“This is generally pricier than Kirkland, not cheaper”
Claude · 2026-07-22 · Yogurt
“In head-to-head comparisons, Target's organic cereal options sold for $3.19 while Walmart's non-organic Great Value Frosted Flakes were $1.56”
Claude · 2026-07-20 · Yogurt

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Named as cheaper alternatives to Good & Gather
  • Great Value ×36
  • Simply Nature ×21
  • Market Pantry ×21
  • Smart Way ×15
  • Clancy's ×14
  • bettergoods ×13
  • Friendly Farms ×12
  • Simple Truth ×12
Good & Gather suggested as the cheaper alternative to
  • kirkland signature ×37
  • stonyfield ×35
  • oikos ×34
  • friendly farms ×29
  • yoplait ×26
  • chobani ×25
  • fage ×25
  • icelandic provisions ×24

Where this comes from

37 of 426 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
target.com11
thekitchn.com4
thedailymeal.com3
businessinsider.com3
facebook.com3
financebuzz.com3
kiplinger.com2
reddit.com2
moneylion.com2
tastingtable.com2
sporked.com2
public.com2

Where they send you

Stores and sites models name as places to buy this brand.

retailermentions
Target198
Kroger1
corporate1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.