Good & Gather

Latest four-week snapshot through 2026-08-05 · 6 waves. Use the controls above to change the window.

Yogurt · 6 waves · n=384 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

• budget-friendly ×54

  “50 per serving**, the absolute cheapest route is to buy plain, nonfat store-brand Greek yogurt in bulk and flavor it yourself.”

• store brands ×16

  “The Ultimate Budget Hack: Store-Brand Plain Greek Yogurt + DIY Sweetener”

• $20 to 35 percent lower prices ×10

  “Their private-label brands (like *Good & Gather* for groceries, *Cat & Jack* for kids' clothing, and *Threshold* for home goods) are exceptionally high quality for the price.”

• clean ingredients ×10

  “* **Target (*Good & Gather* Organic):** Target’s flagship brand is highly rated for clean ingredients (no artificial sweeteners, synthetic colors, or high-fructose corn syrup).”

• high in protein ×10

  “If you like Siggi’s mainly for its **thick texture, high protein, and relatively low sugar**, the cheapest substitute is usually **plain store-brand Greek yogurt in a large tub**—then add your own fruit, vanilla, cinnamon, or a little jam.”

• affordable pricing ×9

  “Their high-quality private-label brands are significantly cheaper than Target's *Good & Gather* store brand.”

• store brand ×9

  “Their high-quality private-label brands are significantly cheaper than Target's *Good & Gather* store brand.”

• store-brand/generic ×8

  “- **Good & Gather Greek yogurt (Target)** — Target’s house brand comes in comparable 32-oz Greek tubs, including vanilla/nonfat options; check the unit price at your local store.”

• high protein content ×7

  “39 for 32 oz**, with **18 g protein, 100 calories, 6 g sugar, and no added sugar** per serving.”

• plain greek yogurt ×7

  “buy a large **32 oz tub of Plain, Nonfat Greek Yogurt** from a store brand like Walmart (Great Value), Target (Good & Gather), or Aldi (Friendly Farms).”

In their words

411 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“**Good & Gather (Target brand)** – the plain version packs just 88 calories with 15.9 grams of protein per serving”

“Target's in-house brand brings serious value with its nonfat Greek yogurts — the plain version packs just 88 calories with 15.9 grams of protein per serving.”

“Good & Gather plain nonfat Greek yogurt is around **$3.39 / 32 oz (11¢ per oz)** and lists **18 g protein per serving**”

“Target's Good & Gather version is **$3.39 (11¢/oz)** with **18 g protein per serving**”

“Target's store brand is highly competitive in price, has excellent nutritional value (high protein, zero sugar in the plain Greek version), and tastes great.”

Where they hedge

“Kroger/Simple Truth, Publix, Target's Good & Gather, and other store brands”

“Target's Good & Gather, Safeway Signature Select These can sometimes match or beat Great Value pricing on specific items”

“switch to another discount chain's store brand (e.g., Walmart's Great Value, or Target's Good & Gather) for comparable items.”

“similar peanut butter from Target's Good & Gather brand retails for $8.79 per jar”

“Target's Good & Gather is comparable in quality but sometimes pricier — for example, Kirkland's organic peanut butter comes out to about $5.85 per 28-ounce jar, while similar organic peanut butter from Target's Good & Gather brand retails f”

What they warn about

“This is generally pricier than Kirkland, not cheaper”

“In head-to-head comparisons, Target's organic cereal options sold for $3.19 while Walmart's non-organic Great Value Frosted Flakes were $1.56”

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Where this comes from

32 of 342 mentions appear alongside an identifiable web citation. Citation does not establish causation.

Where they send you

Stores and sites assistants name as places to buy this brand.

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.