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Goldfish

Latest three-month snapshot through 2026-07-29 · 2 waves. Use the controls above to change the window.

14%share of voice · 22 of 162 recommendation answers
9%named first in recommendation answers
34%positive tone · 40 of 117 coded mentions

Kids' Snacks · 2 waves · n=162 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT0%0 of 54
Claude22%12 of 54
Gemini19%10 of 54

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2717%12 of 72
2026-07-2911%10 of 90-6 points

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

111 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“Regular **Goldfish** are often cheaper”
ChatGPT · 2026-07-29 · Kids' Snacks
“Goldfish are the closest widely available non-organic substitute”
ChatGPT · 2026-07-29 · Kids' Snacks
“Whole grain crackers (Goldfish, Ritz, Wheat Thins)”
Claude · 2026-07-29 · Kids' Snacks
“Get **Goldfish**.”
Gemini · 2026-07-29 · Kids' Snacks
“Get **Goldfish**. If you can only buy one, Goldfish is the superior choice for a everyday kid's snack”
Gemini · 2026-07-29 · Kids' Snacks

Where they hedge

“generally a more nutrient-dense choice with simpler ingredient lists than standard Goldfish”
ChatGPT · 2026-07-29 · Kids' Snacks
“Their *Farmhouse Cheddar Crackers* or *Pop Mmms* are excellent, clean-ingredient swaps for Cheez-Its or Goldfish.”
Gemini · 2026-07-29 · Kids' Snacks
“Goldfish crackers (made by Campbell's/Pepperidge Farm) tend to be pricier than many alternatives.”
Claude · 2026-07-29 · Kids' Snacks
“the economy-sized Goldfish package (27.3 ounces) retails for about $9.97”
Claude · 2026-07-29 · Kids' Snacks
“While Goldfish is a classic, budget-friendly crowd-pleaser, **Simple Mills** is the superior overall choice for a everyday kid's snack because of its ingredient quality, allergen friendliness, and smart nutritional swaps.”
Gemini · 2026-07-29 · Kids' Snacks

What they warn about

“Cheddar Goldfish has under 1g fiber and 3g protein per 30g serving”
ChatGPT · 2026-07-29 · Kids' Snacks
“Goldfish, on the other hand, start with enriched wheat flour, cheddar cheese, canola and/or sunflower oil, salt, yeast, sugar, autolyzed yeast extract, baking soda, and monocalcium phosphate — a much longer, more processed ingredient list b”
Claude · 2026-07-29 · Kids' Snacks
“Store-brand pretzels, tortilla chips, graham crackers, and raisins are usually 30% to 50% cheaper than name brands (like Nabisco or Goldfish)”
Gemini · 2026-07-29 · Kids' Snacks
“Goldfish crackers are mostly made of refined white flour, offering very little nutritional substance and acting essentially like empty carbs.”
Gemini · 2026-07-29 · Kids' Snacks
“Goldfish are essentially a refined-flour cracker with minimal nutritional upside.”
Claude · 2026-07-29 · Kids' Snacks

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Named as cheaper alternatives to Goldfish
  • Great Value ×20
  • ALDI Savoritz ×18
  • Cheez-It ×16
  • Good & Gather ×16
  • Kroger ×14
  • Savoritz ×7
  • Pepperidge Farm Goldfish ×7
  • Stauffer's Whales ×6
Goldfish suggested as the cheaper alternative to
  • annies ×5

Where this comes from

18 of 117 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
reddit.com3
buystrawberryshortcakegoldfish.com3
dietitianmeetsmom.com2
nosugarforkids.com2
youtube.com2
100daysofrealfood.com1
healthymamakris.com1
thetakeout.com1
graciouslynourished.com1
nutritionhungry.com1
gimmethegoodstuff.org1
mother.ly1

Where they send you

Stores and sites models name as places to buy this brand.

retailermentions
Walmart11
Costco1
Sam's Club1
every grocery store1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.