Latest four-week snapshot through 2026-08-05 · 6 waves. Use the controls above to change the window.
Yogurt · 6 waves · n=384 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 5% | 7 of 128 |
| Claude | 18% | 23 of 128 |
| Gemini | 25% | 32 of 128 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-15 | 25% | 6 of 24 | |
| 2026-07-16 | 21% | 5 of 24 | -4 points |
| 2026-07-20 | 13% | 3 of 24 | -8 points |
| 2026-07-22 | 15% | 18 of 120 | +2 points |
| 2026-07-23 | 14% | 17 of 120 | -1 points |
| 2026-08-05 | 18% | 13 of 72 | +4 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“Their light/fit varieties are highly affordable options for single-serve snacking.”
“If you are asking about the private-label dairy brand found at Aldi (which includes milk, almond/oat milk, Greek yogurt, cottage cheese, coffee creamers, and whipped topping):”
“* **Aldi Private Labels (Friendly Farms, Millville, Clancy's, Baker's Corner):** Aldi is the reigning king of budget groceries.”
“* *In the UK:* **Brooklea Greek Yogurt** has a cult following, with food critics and shoppers calling it a near-identical Fage dupe that is remarkably thick and creamy for a fraction of the price.”
“It features 15 grams of protein, 0% fat, and is highly comparable to name brands in terms of thickness.”
“It features almost identical active cultures and protein counts, but is sold at a fraction of the cost (often under $3 for a 32-ounce tub or around $0.”
“Their Greek yogurt (sold in both tubs and multi-packs) is a fan favorite.”
“If you love the rich consistency of Fage but want to lower your grocery bill, several highly rated, budget-friendly alternatives are available:”
“Friendly Farms is actually Aldi's own private-label dairy brand, so it's already one of the most affordable options on the market — private labels allow retailers to sell products without a middleman markup, making them cheaper for consumers.”
“**Buy a large tub of Store-Brand Plain Greek Yogurt**”
438 exact quoted mentions in this snapshot, grouped by coded tone.
“**Store/generic brands** (like Great Value, Kirkland, Aldi's Friendly Farms) – Often 30-50% cheaper than name brands with similar quality and ingredients.”
“Store-brand yogurts (like Great Value, Kirkland, Aldi's Friendly Farms, or your local grocery chain's brand) are usually significantly cheaper than name brands like Chobani or Yoplait, often with very similar taste and nutrition.”
“Generic or store-brand plain yogurt (like Walmart's Great Value, Kroger brand, Aldi's Friendly Farms, or Trader Joe's) is almost always cheaper than name brands like Chobani, Yoplait, or Fage, while often being nutritionally similar.”
“Store/generic brands (like Great Value, Kirkland, Aldi's Friendly Farms, or your grocery chain's house brand) are almost always significantly cheaper than name brands like Chobani or Yoplait, yet often use similar ingredients and nutrition ”
“**ALDI:** Friendly Farms plain nonfat Greek yogurt, 32 oz, about **$2.79 (9¢/oz)**.”
“Aldi's Fit & Active or Friendly Farms Greek Yogurt”
“If you meant **Friendly Farms cannabis**—now called **Friendly Brand**”
“generally yes for the price, especially basic milk, Greek yogurt, cottage cheese, and whipped topping. It's a store brand, so the actual supplier can vary by region/product, which means texture and taste can be inconsistent from one item or”
“**Generally, yes—Friendly Farms is worth trying, especially for basic Aldi dairy.** It's Aldi's private-label dairy line, and the best buys tend to be:”
“it's already typically the low-cost option”
“**Big caveat:** it's a commonly counterfeited name. Avoid products from unlicensed shops, social-media sellers, or packaging without verifiable state compliance/testing information.”
“Friendly Farms is a frequently counterfeited brand, with many reports of fakes on the street — even the brand owner has advised buyers to be careful and only purchase from a licensed, reputable dispensary”
Which competitors assistants suggest when shoppers ask for something cheaper.
62 of 355 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| reddit.com | 21 |
| cozymeal.com | 7 |
| tastingtable.com | 7 |
| friendlybrandusa.com | 6 |
| chowhound.com | 5 |
| facebook.com | 5 |
| aldireviewer.com | 4 |
| thedailymeal.com | 4 |
| doobienights.com | 4 |
| cheapism.com | 3 |
| youtube.com | 3 |
| weedmaps.com | 3 |
Stores and sites assistants name as places to buy this brand.
| retailer | mentions |
|---|---|
| Aldi | 128 |
| ALDI | 25 |
| aldi | 3 |
| shop | 2 |
| California dispensaries | 1 |
| licensed dispensary | 1 |
| state-licensed dispensary | 1 |
| licensed, legal dispensary | 1 |
| friendlybrandusa | 1 |
| licensed, state-regulated dispensary | 1 |
| California dispensary | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.