Latest four-week snapshot through 2026-07-28 · 1 wave. Use the controls above to change the window.
Bourbon · 1 wave · n=72 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 24 |
| Claude | 13% | 3 of 24 |
| Gemini | 0% | 0 of 24 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-28 | 4% | 3 of 72 |
Recurring descriptions in the assistants' own words, grouped by theme.
“- If you want an affordable sipper or mixer: Yellow Label is a safe, budget-friendly choice.”
“* **Four Roses Yellow Label (80 proof):** ~$20–$25”
“- **Four Roses Yellow Label** – The entry-level bottle from the same distillery, retailing around $34 for a 750ml bottle at 90 proof, offering the same core Four Roses character (though lighter and less complex) at a fraction of the price.”
“- **Four Roses Yellow Label** — the entry-level bottling, even cheaper than Small Batch, though simpler in flavor.”
“The entry-level bottle in the lineup — cheapest of the core range, and a natural stepping stone if you want the house style without the premium price.”
“- **Four Roses (Yellow Label)** – Light, fruity, and gentle — a good gateway bottle.”
“For someone new to bourbon, you generally want something approachable — smooth, not too high proof, with sweet, easy-to-recognize flavors (vanilla, caramel, light spice) rather than the more intense, high-rye or barrel-proof stuff that can taste "hot" or overwhelming to an untrai”
“It's light, easy-drinking, and a solid mixer for cocktails, though not particularly complex.”
“- **Value comparisons:** Many drinkers feel you can get more character for similar money elsewhere—Buffalo Trace, Four Roses Yellow Label, Old Forester 100, or Wild Turkey 101 are frequently cited as offering more depth or punch for the price.”
“Light, fruity, slightly spicy — very approachable and a great value for the price.”
28 exact quoted mentions in this snapshot, grouped by coded tone.
“**Four Roses (Yellow Label)** – Light and fruity, very approachable.”
“Four Roses (Yellow Label) – Light, fruity, and easy-drinking.”
“Four Roses (Yellow Label) – Light, fruity, and gentle — a good gateway bottle.”
“Buffalo Trace, Four Roses Yellow Label, Old Forester 100, or Wild Turkey 101 are frequently cited as offering more depth or punch for the price”
“Four Roses Yellow Label – A smooth, approachable bourbon at a reasonable price.”
“One reviewer comparing budget bourbons in this price bracket noted Evan Williams Bottled-in-Bond, Buffalo Trace, Old Grand Dad Bottled-in-Bond, Four Roses "Yellow Label", and perhaps Fighting Cock are among the top contenders in this price ”
“It sits above the entry-level Yellow Label (80 proof) but below Single Barrel and Small Batch Select in Four Roses' lineup.”
“more expensive than well-known bourbons like Buffalo Trace or Four Roses Yellow Label”
“a fuller, spicier profile than the standard Four Roses Yellow Label”
“It's light, easy-drinking, and fine for mixing in cocktails, but not particularly exciting neat. Good budget mixer.”
Which competitors assistants suggest when shoppers ask for something cheaper.
1 of 28 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| reddit.com | 1 |
| thewhiskeywash.com | 1 |
Stores and sites assistants name as places to buy this brand.
| retailer | mentions |
|---|---|
| Drizly | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.