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Foca Powder

Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

3%share of voice · 4 of 120 recommendation answers
0%named first in recommendation answers
83%positive tone · 5 of 6 coded mentions

Laundry Detergent · 1 wave · n=120 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 40
Claude0%0 of 40
Gemini10%4 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-213%4 of 120

In their words

6 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Extremely popular in budget-conscious circles, Foca is biodegradable, phosphate-free, and highly effective. A massive bag at Walmart or a local grocery store can cost under $10 and last a typical household for months.”
Gemini · 2026-07-21 · Laundry Detergent
“Professional dry cleaner tests have shown that Ariel powder actually scores higher in raw stain removal than almost any liquid detergent on the market.”
Gemini · 2026-07-21 · Laundry Detergent
“These classic Mexican-import powder detergents (widely available in Walmart's international aisle, Hispanic grocery stores, or online) are prized in frugal-living communities.”
Gemini · 2026-07-21 · Laundry Detergent
“The Best "Dirt-Cheap" Bulk Option”
Gemini · 2026-07-21 · Laundry Detergent
“biodegradable, phosphate-free, and formulated with enzymes that rival high-end detergents”
Gemini · 2026-07-21 · Laundry Detergent

Where they hedge

“Deep budget choice if you like powder”
ChatGPT · 2026-07-21 · Laundry Detergent

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Foca Powder suggested as the cheaper alternative to
  • kirkland signature ultra clean ×1
  • purex ×1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.