Home › Laundry Detergent › Fels-Naptha
Latest three-month snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 40 |
| Claude | 0% | 0 of 40 |
| Gemini | 3% | 1 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 1% | 1 of 120 |
Recurring descriptions in the models' own words, grouped by theme.
“* **The DIY Route:** You can make massive batches of laundry detergent yourself by mixing grated bar soap (like **Zote** or **Fels-Naptha**) with washing soda and borax.”
“You can make massive batches of laundry detergent yourself by mixing grated bar soap (like Zote or Fels-Naptha)”
10 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“Grate a bar of Zote or Fels-Naptha soap and mix it thoroughly with washing soda and baking soda for DIY laundry soap”
“a traditional bar soap that's particularly effective at breaking down greasy stains and soil on clothing”
“Grate 1 bar of Fels-Naptha laundry soap (or Zote) into a fine powder”
“a traditional laundry bar soap that's been used for over a century to treat stains, and is particularly effective at breaking down greasy stains and soil on clothing”
“cheap bar of soap”
“You can make massive batches of laundry detergent yourself by mixing grated bar soap (like Zote or Fels-Naptha)”
“Recipes using grated soap (like Fels-Naptha), washing soda, and borax are not true detergents. They lack surfactants to suspended dirt in the water”
Which competitors models suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.