Home › Laundry Detergent › Fels-Naptha
Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 40 |
| Claude | 0% | 0 of 40 |
| Gemini | 3% | 1 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 1% | 1 of 120 |
Recurring descriptions in the assistants' own words, grouped by theme.
“* **The DIY Route:** You can make massive batches of laundry detergent yourself by mixing grated bar soap (like **Zote** or **Fels-Naptha**) with washing soda and borax.”
“You can make massive batches of laundry detergent yourself by mixing grated bar soap (like Zote or Fels-Naptha)”
10 exact quoted mentions in this snapshot, grouped by coded tone.
“a traditional bar soap that's particularly effective at breaking down greasy stains and soil on clothing”
“A homemade laundry soap made from washing soda, borax, and Fels-Naptha only has three ingredients, similar in simplicity to Charlie's Soap's minimal-ingredient approach”
“a traditional laundry bar soap that's been used for over a century to treat stains, and is particularly effective at breaking down greasy stains and soil on clothing”
“a traditional bar soap made from plant and animal fats that's particularly effective at breaking down greasy stains”
“pairing a cheap detergent like Purex with a high-quality stain remover (like OxiClean, Shout, or a Fels-Naptha bar) is much cheaper than buying premium detergent, while delivering the exact same results”
“You can make massive batches of laundry detergent yourself by mixing grated bar soap (like Zote or Fels-Naptha)”
“Recipes using grated soap (like Fels-Naptha), washing soda, and borax are not true detergents. They lack surfactants to suspended dirt in the water”
Which competitors assistants suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.