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Esembly Washing Powder

Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

5%share of voice · 6 of 120 recommendation answers
0%named first in recommendation answers
67%positive tone · 4 of 6 coded mentions

Laundry Detergent · 1 wave · n=120 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT10%4 of 40
Claude0%0 of 40
Gemini5%2 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-215%6 of 120

In their words

6 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“If you want a diaper-specific, fragrance-free powder: Esembly Washing Powder is designed for cloth diapers and HE machines.”
ChatGPT · 2026-07-21 · Laundry Detergent
“If you prefer a detergent made specifically for cloth diapers, choose Esembly Washing Powder. It is fragrance-, fabric-softener-, and optical-brightener-free and is formulated to rinse clean from diaper fabrics.”
ChatGPT · 2026-07-21 · Laundry Detergent
“Specially formulated specifically for cloth diapers. It is EWG Verified, highly biodegradable, and specifically targeted to rinse clean from diapers.”
Gemini · 2026-07-21 · Laundry Detergent
“Specifically formulated for cloth diapers, Esembly's patented powder is biodegradable, zinc-free, fragrance-free, and very effective at removing stubborn diaper soils.”
Gemini · 2026-07-21 · Laundry Detergent

Where they hedge

“designed to rinse clean and is free of fragrance and fabric softeners—but it costs more”
ChatGPT · 2026-07-21 · Laundry Detergent
“a specialty option if you prefer a cloth-diaper-specific product, though it costs more”
ChatGPT · 2026-07-21 · Laundry Detergent

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.