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Era

Latest three-month snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

2%share of voice · 2 of 120 recommendation answers
0%named first in recommendation answers
0%positive tone · 0 of 6 coded mentions

Laundry Detergent · 1 wave · n=120 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT3%1 of 40
Claude3%1 of 40
Gemini0%0 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-212%2 of 120

In their words

6 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they warn about

“Consumer Reports found **Era 3X Oxibooster** performed poorly despite its cheap per-load price.”
ChatGPT · 2026-07-21 · Laundry Detergent
“I'd avoid choosing Era purely for price; Consumer Reports rated its 3X Oxibooster at the bottom of its liquid-detergent ratings.”
ChatGPT · 2026-07-21 · Laundry Detergent
“flagged...as a weaker performer among liquid detergents tested”
Claude · 2026-07-21 · Laundry Detergent
“Testing shows these detergents are barely more effective at removing stains than plain water. Buying them is usually a false economy.”
Gemini · 2026-07-21 · Laundry Detergent
“despite being inexpensive, ranked at the bottom of Consumer Reports' recent liquid-detergent ratings”
ChatGPT · 2026-07-21 · Laundry Detergent

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Era suggested as the cheaper alternative to
  • kirkland signature ultra clean ×1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.