Home › Toothpaste › Equate › Equate Sensitive
Latest three-month snapshot through 2026-07-22 · 2 waves. Use the controls above to change the window.
Toothpaste · 2 waves · n=240 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 80 |
| Claude | 0% | 0 of 80 |
| Gemini | 3% | 2 of 80 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 1% | 1 of 120 | |
| 2026-07-22 | 1% | 1 of 120 | +0 points |
7 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“Look for Equate Sensitive (Walmart) or up&up Extra-Sensitive (Target). These generic alternatives contain the exact same active desensitizing ingredient (Potassium Nitrate) as name-brand sensitive toothpastes but cost roughly half the price”
“Often the cheapest option, formulated similarly to Sensodyne with potassium nitrate”
“digitally and chemically identical for 30% to 50% less”
“Usually the best budget pick. Contains **potassium nitrate + sodium fluoride** for sensitivity and cavity prevention.”
“Usually costs around $3 to $4 per tube. It contains 5% potassium nitrate, which is the exact same clinical strength as standard Sensodyne.”
Which competitors models suggest when shoppers ask for something cheaper.
1 of 2 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| walmart.com | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.