Equate High Performance Shakes - Modern Evidence ai/brandvoice

Latest three-month snapshot through 2026-08-17 · 2 waves. Use the controls above to change the window.

2%share of voice · 3 of 144 recommendation answers

1%named first in recommendation answers

100%positive tone · 7 of 7 coded mentions

Protein Shakes (RTD) · 2 waves · n=144 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

model	share of voice	answers
ChatGPT	0%	0 of 48
Claude	0%	0 of 48
Gemini	6%	3 of 48

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

wave	share of voice	answers	change
2026-08-13	3%	2 of 72
2026-08-17	1%	1 of 72	-2 points

What they call it

Recurring descriptions in the models' own words, grouped by theme.

affordable pricing ×4
“* **Why it's a great alternative:** It mimics the nutrition profile and texture of major name brands (like Premier Protein) at a fraction of the cost.”
30g protein ×3
“* **The Profile:** 30g of protein, low sugar, and 160 calories.”
budget-friendly ×3
“00 per-bottle price, consider these budget-friendly alternatives:”
1 g sugar ×1
“* **The Profile:** 30g protein, 160 calories, 1g sugar.”
best-tasting ×1
“Walmart's store-brand version of Premier Protein is widely considered one of the best-tasting and most budget-friendly options on the market.”
cheapest rtd format ×1
“This is the absolute cheapest way to get 30g of protein in an RTD format. It is a direct "copycat" of Premier Protein and tastes almost identical.”
cheapest rtd shakes on the market ×1
“* *Why it's a good alternative:* It is one of the cheapest RTD shakes on the market.”
comparable to premier protein ×1
“* *Note:* Walmart also sells standard **Equate High Performance Shakes** (comparable to Premier Protein) for a similarly low price, but the Ultra-Filtered version generally wins on taste.”
direct copycat of premier protein ×1
“This is the absolute cheapest way to get 30g of protein in an RTD format. It is a direct "copycat" of Premier Protein and tastes almost identical.”
highly rated by budget shoppers ×1
“The chocolate and caramel flavors are highly rated by budget shoppers.”

In their words

7 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“It mimics the nutrition profile and texture of major name brands (like Premier Protein) at a fraction of the cost.”
Gemini · 2026-08-17 · Protein Shakes (RTD)

“Walmart's store-brand version of Premier Protein is widely considered one of the best-tasting and most budget-friendly options on the market.”
Gemini · 2026-08-17 · Protein Shakes (RTD)

“It is one of the cheapest RTD shakes on the market. It has a thick, milk-like consistency similar to Muscle Milk but at a fraction of the cost.”
Gemini · 2026-08-17 · Protein Shakes (RTD)

“A 4-pack of Equate High Performance shakes typically costs around **$6.50 to $7.50** (approx. $1.60–$1.85 per bottle)”
Gemini · 2026-08-13 · Protein Shakes (RTD)

“Walmart also sells standard Equate High Performance Shakes (comparable to Premier Protein) for a similarly low price, but the Ultra-Filtered version generally wins on taste.”
Gemini · 2026-08-13 · Protein Shakes (RTD)

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Equate High Performance Shakes suggested as the cheaper alternative to

muscle milk ×4

Where this comes from

6 of 7 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited source	mentions
reddit.com	3
walmart.com	2
facebook.com	1
youtube.com	1

Where they send you

Stores and sites models name as places to buy this brand.

retailer	mentions
Walmart	7

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.