Equate High Performance Shakes - Modern Evidence ai/brandvoice

Latest four-week snapshot through 2026-08-13 · 1 wave. Use the controls above to change the window.

3%share of voice · 2 of 72 recommendation answers

1%named first in recommendation answers

100%positive tone · 4 of 4 coded mentions

Protein Shakes (RTD) · 1 wave · n=72 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistant	share of voice	answers
ChatGPT	0%	0 of 24
Claude	0%	0 of 24
Gemini	8%	2 of 24

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

wave	share of voice	answers	change
2026-08-13	3%	2 of 72

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

30g protein ×2
“* **The Profile:** 30g protein, 160 calories, 1g sugar.”
affordable pricing ×2
“Buying store-brand (generic) shakes is the easiest way to get the same convenience as Muscle Milk at a fraction of the price.”
1 g sugar ×1
“* **The Profile:** 30g protein, 160 calories, 1g sugar.”
budget-friendly ×1
“* **Why it’s a good swap:** Aldi is famous for its budget-friendly Elevation line.”
cheapest rtd format ×1
“This is the absolute cheapest way to get 30g of protein in an RTD format. It is a direct "copycat" of Premier Protein and tastes almost identical.”
comparable to premier protein ×1
“* *Note:* Walmart also sells standard **Equate High Performance Shakes** (comparable to Premier Protein) for a similarly low price, but the Ultra-Filtered version generally wins on taste.”
direct copycat of premier protein ×1
“This is the absolute cheapest way to get 30g of protein in an RTD format. It is a direct "copycat" of Premier Protein and tastes almost identical.”
same convenience ×1
“Buying store-brand (generic) shakes is the easiest way to get the same convenience as Muscle Milk at a fraction of the price.”
similarly low price ×1
“* *Note:* Walmart also sells standard **Equate High Performance Shakes** (comparable to Premier Protein) for a similarly low price, but the Ultra-Filtered version generally wins on taste.”
store-brand equivalent ×1
“* **Why it's a great alternative:** This is Walmart’s store-brand equivalent to Premier Protein and Muscle Milk.”

In their words

4 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Walmart also sells standard Equate High Performance Shakes (comparable to Premier Protein) for a similarly low price, but the Ultra-Filtered version generally wins on taste.”
Gemini · 2026-08-13 · Protein Shakes (RTD)

“This is the absolute cheapest way to get 30g of protein in an RTD format. It is a direct "copycat" of Premier Protein and tastes almost identical.”
Gemini · 2026-08-13 · Protein Shakes (RTD)

“This is Walmart's store-brand equivalent to Premier Protein and Muscle Milk. It matches them almost exactly in terms of nutritional value (30 grams of protein, vitamins, and minerals) but is significantly cheaper than buying name-brand bott”
Gemini · 2026-08-13 · Protein Shakes (RTD)

“A 4-pack of Equate High Performance shakes typically costs around **$6.50 to $7.50** (approx. $1.60–$1.85 per bottle)”
Gemini · 2026-08-13 · Protein Shakes (RTD)

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Equate High Performance Shakes suggested as the cheaper alternative to

muscle milk ×2

Where this comes from

3 of 4 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited source	mentions
walmart.com	2
reddit.com	1

Where they send you

Stores and sites assistants name as places to buy this brand.

retailer	mentions
Walmart	4

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.