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Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 40 |
| Claude | 3% | 1 of 40 |
| Gemini | 8% | 3 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 3% | 4 of 120 |
36 exact quoted mentions in this snapshot, grouped by coded tone.
“plant-powered and hypoallergenic, often praised for being gentle on skin and the environment”
“This is an incredibly budget-friendly, plant-powered liquid detergent that is EPA Safer Choice certified. It is hypoallergenic, cruelty-free, and lacks harsh synthetic surfactants like SLS.”
“A highly affordable, plant-based option that is EPAs "Safer Choice" certified. It is completely free of formaldehyde, SLS (sodium lauryl sulfate), and optical brighteners.”
“A highly affordable, EPA Safer Choice-certified option. It uses plant-based surfactants and is formulated specifically without SLS (sodium lauryl sulfate), formaldehyde, or optical brighteners”
“Available widely, with options starting around $11-12 for large bottles at retailers like Walmart”
“Positioned as a better value for shoppers who want a gentler formula without paying boutique prices, though it may not satisfy stain-removal purists on greasy work clothes”
“a better value for shoppers who want a gentler formula without paying boutique prices...Just note it may not satisfy every stain-removal purist, especially on greasy work clothes, though it's reasonable for sheets, towels, and lightly soile”
“can be a better value for shoppers who want a gentler formula without paying boutique prices, though it may not satisfy stain-removal purists on greasy work clothes”
“Highly affordable and EPA Safer Choice certified plant-derived option, but you may need a stain-treating spray for heavy, ground-in mud or grease.”
Which competitors assistants suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.