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ECOS Free & Clear

Latest three-month snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

3%share of voice · 4 of 120 recommendation answers
0%named first in recommendation answers
89%positive tone · 33 of 37 coded mentions

Laundry Detergent · 1 wave · n=120 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT0%0 of 40
Claude3%1 of 40
Gemini8%3 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-213%4 of 120

In their words

36 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“highly comparable to Seventh Generation. It is 100% plant-powered, hypoallergenic, pH-balanced, and EPA Safer Choice certified”
Gemini · 2026-07-21 · Laundry Detergent
“roughly twelve cents per load, which is actually cheaper than Tide”
Claude · 2026-07-21 · Laundry Detergent
“the value pick at about twelve cents per load, which is actually cheaper than Tide, and is widely available and EPA Safer Choice certified”
Claude · 2026-07-21 · Laundry Detergent
“a solid choice if you want a sensitive-skin detergent with a somewhat more plant-focused positioning; the 120-load size is listed around 10¢ per load”
ChatGPT · 2026-07-21 · Laundry Detergent
“A reasonably priced option if you prefer a plant-based/hypoallergenic-positioned detergent.”
ChatGPT · 2026-07-21 · Laundry Detergent

Where they hedge

“Positioned as a better value for shoppers who want a gentler formula without paying boutique prices, though it may not satisfy stain-removal purists on greasy work clothes”
Claude · 2026-07-21 · Laundry Detergent
“Highly affordable and EPA Safer Choice certified plant-derived option, but you may need a stain-treating spray for heavy, ground-in mud or grease.”
Gemini · 2026-07-21 · Laundry Detergent
“a better value for shoppers who want a gentler formula without paying boutique prices...Just note it may not satisfy every stain-removal purist, especially on greasy work clothes, though it's reasonable for sheets, towels, and lightly soile”
Claude · 2026-07-21 · Laundry Detergent
“can be a better value for shoppers who want a gentler formula without paying boutique prices, though it may not satisfy stain-removal purists on greasy work clothes”
Claude · 2026-07-21 · Laundry Detergent

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

ECOS Free & Clear suggested as the cheaper alternative to
  • tide free & gentle ×10
  • seventh generation free & clear ×6
  • tide ×4
  • tide ultra oxi ×4
  • persil proclean sensitive skin ×4
  • tide original ×3
  • kirkland signature ultra clean free & clear ×1
  • all free clear ×1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.