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e.l.f.

Latest four-week snapshot through 2026-08-06 · 3 waves. Use the controls above to change the window.

3%share of voice · 8 of 300 recommendation answers
0%named first in recommendation answers
88%positive tone · 120 of 136 coded mentions

Sunscreen · 3 waves · n=300 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 100
Claude1%1 of 100
Gemini7%7 of 100

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-223%3 of 120
2026-07-313%3 of 90+0 points
2026-08-062%2 of 90-1 points

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

135 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“This highly rated sunscreen primer (often called a budget-friendly dupe for Supergoop! Glowscreen) is currently marked down to **$5.00**”
Gemini · 2026-08-06 · Sunscreen
“e.l.f. SKIN Suntouchable! Invisible Sunscreen SPF 35 (~$14 for 1.7 oz)... It has a lightweight, translucent finish that blurs pores and leaves a natural, non-greasy demi-matte finish.”
Gemini · 2026-08-06 · Sunscreen
“25% off select Skin & Sun Brands. Eligible Brands: On-sale products include favorites from Sun Bum, e.l.f. Cosmetics, Naked Sundays, The Ordinary (their SPF 45 mineral serum), and highly-rated Korean formulas from Skin1004 and Anua.”
Gemini · 2026-08-06 · Sunscreen
“If you love the idea of *Supergoop! Unseen* but don't want to spend $40+, this drugstore option is an incredible dupe. It features a clear, velvety gel formula that blurs pores, leaves absolutely no white cast, and grips makeup for a fracti”
Gemini · 2026-08-06 · Sunscreen
“Known for dupes of high-end products at a fraction of the price (foundations, primers, eyeshadow palettes).”
Claude · 2026-08-06 · Sunscreen

Where they hedge

“**e.l.f. SKIN Suntouchable Whoa Glow SPF 30 (~$14)** – This drugstore alternative to Supergoop's Glowscreen, which protects, hydrates and primes skin for makeup with a glowy finish, has a very similar formula infused with Hyaluronic Acid, N”
Claude · 2026-08-06 · Sunscreen
“**e.l.f. Suntouchable Invisible Sunscreen SPF 35** — **$13 for 1.7 oz**. Velvety, clear, and primer-like, so it's especially good under makeup. The trade-off: SPF 35 rather than Supergoop!'s SPF 50.”
ChatGPT · 2026-08-06 · Sunscreen
“e.l.f.'s Suntouchable Whoa Glow SPF 30 Sunscreen & Primer (~$14) is often mentioned as a dupe for Supergoop Glowscreen, though reviewers note some texture differences — the Supergoop one is a slightly darker color and blends in better, wher”
Claude · 2026-07-31 · Sunscreen
“e.l.f. Suntouchable Whoa Glow Broad Spectrum SPF 30 – ~$14. This is an SPF 30 compared to Glowscreen's SPF 40, and there is a noticeable texture difference — the Supergoop version is more lightweight while the e.l.f. is heavier, but not dra”
Claude · 2026-07-31 · Sunscreen
“Texture-wise though, the Supergoop one is more lightweight, but the E.L.F Suntouchable is a heavier product.”
Claude · 2026-07-31 · Sunscreen

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

e.l.f. suggested as the cheaper alternative to
  • loréal ×9

Where this comes from

25 of 136 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
reddit.com6
target.com4
businessinsider.com3
lemon8-app.com3
elfcosmetics.com2
lbb.in2
ulta.com2
walmart.com2
walgreens.com1
whowhatwear.com1
nextbest.one1
skinskoolbeauty.com1

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
Target14
elfcosmetics12
Ulta5
ulta3
drugstores3
Walmart2
e.l.f. Cosmetics1
CVS1
Amazon1
Ulta Beauty1
e.l.f. SKIN (direct)1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.