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Dreft

Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

4%share of voice · 5 of 120 recommendation answers
0%named first in recommendation answers
8%positive tone · 1 of 12 coded mentions

Laundry Detergent · 1 wave · n=120 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT5%2 of 40
Claude5%2 of 40
Gemini3%1 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-214%5 of 120

In their words

12 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Consumer Reports looked for potentially dangerous chemicals in five laundry detergents, including brands with safety/gentleness claims like Seventh Generation and Dreft, plus conventional ones like Tide and Gain—and none of the five had con”
Claude · 2026-07-21 · Laundry Detergent

Where they hedge

“many new parents waste money on heavily-fragranced baby detergents like Dreft”
Gemini · 2026-07-21 · Laundry Detergent
“you don't have to buy a separate, expensive 'baby detergent' (like Dreft) and a standard household detergent”
Gemini · 2026-07-21 · Laundry Detergent
“you don't need to buy separate, expensive "baby detergents" (like Dreft)”
Gemini · 2026-07-21 · Laundry Detergent

What they warn about

“Detergents labeled specifically as "baby detergent" (like Dreft) — these are often too mild and can leave residue/lead to buildup and stink.”
Claude · 2026-07-21 · Laundry Detergent
“Baby detergents that use scent boosters (like some Dreft varieties) which can leave residue”
Claude · 2026-07-21 · Laundry Detergent
“Don't waste money on brands marketed specifically for infants (like Dreft). They are expensive and offer worse stain-removal than standard 'Free & Clear' detergents.”
Gemini · 2026-07-21 · Laundry Detergent
“Avoid "Baby" detergents such as Dreft if they contain fragrance/softening additives.”
ChatGPT · 2026-07-21 · Laundry Detergent
“Avoid: Dreft/baby detergents that include softening agents or heavy fragrance”
ChatGPT · 2026-07-21 · Laundry Detergent

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.