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Don Julio Reposado

Latest three-month snapshot through 2026-09-02 · 2 waves. Use the controls above to change the window.

7%share of voice · 10 of 144 recommendation answers
0%named first in recommendation answers
84%positive tone · 21 of 25 coded mentions

Tequila · 2 waves · n=144 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT4%2 of 48
Claude17%8 of 48
Gemini0%0 of 48

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-286%4 of 72
2026-09-028%6 of 72+2 points

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

25 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“**Don Julio Añejo** or **Don Julio Reposado** offer similar vanilla-caramel-oak notes at a fraction of the 1942 price point”
Claude · 2026-09-02 · Tequila
“**Don Julio Reposado, Casamigos Reposado, or Herradura Reposado** — reposado expressions with genuine complexity and broad appeal that communicate the buyer knows tequila”
Claude · 2026-09-02 · Tequila
“Smooth and polished but less sugary than Clase Azul; expect citrus, ripe fruit, spice, and bourbon-barrel influence from 8+ months of aging.”
ChatGPT · 2026-09-02 · Tequila
“**Easy-to-find mainstream option:** **Don Julio Reposado** or **Patrón Reposado**. Don Julio specifically positions its reposado for margaritas, palomas, old fashioneds, or rocks”
ChatGPT · 2026-09-02 · Tequila
“Don Julio Reposado, Casamigos Reposado, or Herradura Reposado offer genuine complexity and broad appeal — any of these as a gift communicate that the person buying it knows tequila.”
Claude · 2026-09-02 · Tequila

Where they hedge

“**If you prefer a more familiar, softer style: Don Julio Reposado** — about **$39/750 ml**, though I'd personally choose El Tesoro or La Gritona first for more agave character.”
ChatGPT · 2026-07-28 · Tequila
“Don Julio Reposado is a common benchmark, though it still runs about $49-50 per bottle at retail.”
Claude · 2026-07-28 · Tequila
“For **Don Julio Reposado**, try:”
ChatGPT · 2026-07-28 · Tequila
“Comparable competitors in the same quality tier include G4 Reposado, Fortaleza Reposado, Don Julio Reposado, and Herradura Reposado”
Claude · 2026-07-28 · Tequila

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Don Julio Reposado suggested as the cheaper alternative to
  • don julio ×1
  • clase azul ×1

Where this comes from

1 of 25 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
thebarreltap.com1

Where they send you

Stores and sites models name as places to buy this brand.

retailermentions
donjulio2
totalwine1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.