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Latest three-month snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 1% | 1 of 120 |
| Claude | 2% | 2 of 120 |
| Gemini | 1% | 1 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 2% | 2 of 120 | |
| 2026-07-22 | 1% | 1 of 120 | -1 points |
| 2026-07-23 | 1% | 1 of 120 | +0 points |
Recurring descriptions in the models' own words, grouped by theme.
“* **The Alternative:** Store-brand/Generic Baking Soda”
“Baking Soda (Sodium Bicarbonate)”
“- **Dollar Tree / Dollar General store brands** — for basic household items, often the cheapest option, though quality and sizes vary.”
“- **Dollar Tree / Dollar General store brands:** Best for small, basic items such as cotton balls, bandages, soap, lotion, toothbrushes, and some personal-care products.”
“Here are the best budget-friendly alternatives categorized by ARM & HAMMER's most popular products:”
“- **Generic pharmacy/store brands** — CVS Health, Walgreens, Kroger, Aldi, and Dollar Tree often have fluoride cavity-protection pastes for less than name-brand Colgate, especially on multi-packs or sales.”
“- **Dollar Tree / Dollar General store brands** — for basic household items, often the cheapest option, though quality and sizes vary.”
“* **Dollar Tree (various generic brands):** Though packages are smaller, for things like party supplies, storage bags, greeting cards, and basic cleaning supplies, it remains one of the cheapest overall options.”
“* **Store Brands (Generics):** Walmart’s *Great Value*, Target’s *Up & Up*, Kroger, Aldi's *Baker's Corner*, or Dollar Tree brands.”
“- **Generic pharmacy/store brands** — CVS Health, Walgreens, Kroger, Aldi, and Dollar Tree often have fluoride cavity-protection pastes for less than name-brand Colgate, especially on multi-packs or sales.”
24 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“store brands are usually 30% to 50% cheaper”
“CVS Health, Walgreens, Kroger, Aldi, and Dollar Tree often have fluoride cavity-protection pastes for less than name-brand Colgate, especially on multi-packs or sales.”
“Dollar Tree brands”
“Best for small, basic items such as cotton balls, bandages, soap, lotion, toothbrushes, and some personal-care products”
“**Dollar Tree / Dollar General store brands** — for basic household items, often the cheapest option, though quality and sizes vary”
“potentially lower upfront cost for small quantities, though often *not* cheaper per ounce, sheet, or count”
“Dollar Tree/Family Dollar house brands can be cheaper, though sizes are usually smaller”
“often cheapest upfront for small items like soap, toothpaste, travel-size toiletries, cotton balls, and simple first-aid supplies. But smaller packages can cost more per ounce/count. Most items remain $1.25 or less, though not everything is”
“highly affordable...However, always check the fluid ounces or sheet counts, as some dollar store items...can actually carry a higher price per ounce”
“can be cheaper *per package* for small, noncritical items like sponges, party supplies, cleaning cloths, and travel-size toiletries—but compare **unit prices**, since small packages can cost more per ounce or count”
Which competitors models suggest when shoppers ask for something cheaper.
1 of 14 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| reddit.com | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.