Home › Body Wash › Dial

Dial

Latest three-month snapshot through 2026-08-21 · 1 wave. Use the controls above to change the window.

1%share of voice · 1 of 90 recommendation answers
0%named first in recommendation answers
31%positive tone · 4 of 13 coded mentions

Body Wash · 1 wave · n=90 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT0%0 of 30
Claude3%1 of 30
Gemini0%0 of 30

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-08-211%1 of 90

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

13 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“for everyday use, a basic Dove or Dial-type formula is plenty effective.”
Claude · 2026-08-21 · Body Wash
“Basic bar soaps like Dial, Zest, or Ivory tend to cost less per use than bottled body washes”
Claude · 2026-08-21 · Body Wash
“A classic, inexpensive bar soap and body wash option widely available at most grocery and drug stores.”
Claude · 2026-08-21 · Body Wash
“drugstore or big-box store-brand equivalents of Ivory, Dial, or Suave tend to be the most affordable direct substitutes since they target the same "gentle, moisturizing" cleansing niche as Dove without the brand markup.”
Claude · 2026-08-21 · Body Wash

Where they hedge

“At around $10 for an 18 oz bottle, it is roughly double the price of basic drugstore legacy brands like Dove, Suave, or Dial.”
Gemini · 2026-08-21 · Body Wash
“like Lucky Super Soft Body Wash, sometimes available in scents similar to Irish Spring or Dial”
Claude · 2026-08-21 · Body Wash
“Traditional bar soaps (Irish Spring, Dial, Ivory, etc.) are generally the cheapest per-wash option”
Claude · 2026-08-21 · Body Wash
“more expensive than standard brands like Dove or Dial, but much cheaper than luxury or high-end specialty body washes”
Gemini · 2026-08-21 · Body Wash

What they warn about

“Traditional men's soaps (like Irish Spring or Dial) strip your skin of its natural oils, leaving it tight, dry, and itchy.”
Gemini · 2026-08-21 · Body Wash
“Unlike many harsh men's body washes (like Old Spice, Dial, or Irish Spring) which can strip your skin of its natural oils”
Gemini · 2026-08-21 · Body Wash
“offers a much higher moisture level than traditional, harsh deodorant bars like Dial or classic Irish Spring”
Gemini · 2026-08-21 · Body Wash

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Dial suggested as the cheaper alternative to
  • dove men+care ×3
  • dove ×2
  • nécessaire ×1

Where this comes from

4 of 13 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
reddit.com2
dadand.com1
nbcnews.com1
thequalityedit.com1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.