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Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 120 |
| Claude | 0% | 0 of 120 |
| Gemini | 3% | 4 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 1% | 1 of 120 | |
| 2026-07-22 | 2% | 2 of 120 | +1 points |
| 2026-07-23 | 1% | 1 of 120 | -1 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“- **David's Natural Toothpaste** – a premium but more affordable option compared to Boka.”
“- **Hello SLS-Free Toothpaste** – a budget-friendly choice that's widely available at Target, Walmart, and Amazon, and a great option for families who want SLS-Free toothpaste with fun flavors, though it isn't quite as premium in ingredients as Boka or David's.”
“* **Davids Natural Toothpaste:** Contains micro-cleansers, is completely sulfate-free, and comes in recyclable metal tubes.”
“One thing to consider: the premium price for Boka is often weighed against cheaper nano-hydroxyapatite rivals like Apagard and David's, so if the active ingredient (hydroxyapatite) is your main priority, those brands are worth comparing directly on concentration and price.”
“Each 4oz tube retails for $12-15, positioning Boka in the premium natural toothpaste category—comparable to other nano-hydroxyapatite options but significantly more than conventional fluoride toothpastes ($3-5).”
“- **David's Natural Toothpaste** – described as a premium but more affordable option compared to Boka.”
“* **Davids Natural Toothpaste:** Contains micro-cleansers, is completely sulfate-free, and comes in recyclable metal tubes.”
“* **Davids Natural Toothpaste:** Contains micro-cleansers, is completely sulfate-free, and comes in recyclable metal tubes.”
13 exact quoted mentions in this snapshot, grouped by coded tone.
“Contains micro-cleansers, is completely sulfate-free, and comes in recyclable metal tubes.”
“described as a premium but more affordable option compared to Boka”
“David's Natural Toothpaste is a premium but more affordable option compared to Boka.”
“David's Natural Toothpaste – a premium but more affordable option compared to Boka.”
“A popular natural option packaged in recyclable metal tubes. They offer both fluoride-free and nHAp options.”
Which competitors assistants suggest when shoppers ask for something cheaper.
1 of 12 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| apabeauty.com | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.