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Crest Whitestrips

Latest three-month snapshot through 2026-07-23 · 2 waves. Use the controls above to change the window.

2%share of voice · 4 of 240 recommendation answers
0%named first in recommendation answers
100%positive tone · 10 of 10 coded mentions

Toothpaste · 2 waves · n=240 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT5%4 of 80
Claude0%0 of 80
Gemini0%0 of 80

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-221%1 of 120
2026-07-233%3 of 120+2 points

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

10 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“If you want dramatic whitening, you may need supplemental products like Crest Whitestrips or professional treatments.”
Claude · 2026-07-23 · Toothpaste
“Proven Results: They are clinically proven to lighten teeth by 2 to 4 shades over a full treatment cycle”
Gemini · 2026-07-23 · Toothpaste
“yes, they are generally worth it. They are widely considered the gold standard for at-home, over-the-counter whitening.”
Gemini · 2026-07-23 · Toothpaste
“ADA-accepted Crest 3D Whitestrips are one example”
ChatGPT · 2026-07-23 · Toothpaste
“ADA-accepted Crest 3D Whitestrips are one established OTC option”
ChatGPT · 2026-07-23 · Toothpaste

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Crest Whitestrips suggested as the cheaper alternative to
  • crest ×1

Where this comes from

3 of 10 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
purewow.com1
sbdental.com1
cvdentistryllc.com1
tristatedentalspa.com1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.