Home › Toothpaste › Crest › Crest Gum & Sensitivity
Latest three-month snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 3% | 3 of 120 |
| Claude | 22% | 26 of 120 |
| Gemini | 27% | 32 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 18% | 21 of 120 | |
| 2026-07-22 | 13% | 16 of 120 | -5 points |
| 2026-07-23 | 20% | 24 of 120 | +7 points |
Recurring descriptions in the models' own words, grouped by theme.
“**Stannous Fluoride:** This ingredient physically blocks the microscopic holes (dentin tubules) in your teeth to keep hot and cold from reaching the nerve, while also protecting enamel.”
“- **Crest Pro-Health Sensitive / Gum & Sensitivity** — a good alternative if your sensitivity seems related to gum recession or you also want gingivitis protection.”
“Best for Sensitive Teeth”
“- **Crest Sensitivity formulas** – Crest offers various sensitivity toothpastes, some featuring stannous fluoride as their primary active ingredient, working to block pain at the source by sealing the microscopic channels in the dentin, while also providing cavity protection.”
“It is ADA-accepted for sensitivity, cavities, plaque/gingivitis, and helping protect against dietary-acid enamel erosion.”
“* **Crest Gum & Sensitivity:** If your sensitivity is paired with slightly irritated or bleeding gums, this stannous fluoride formula addresses both issues.”
“* **Crest Gum & Sensitivity:** Targets the gumline to both block sensitivity and prevent gum-irritating plaque.”
“If your sensitivity is paired with red, swollen, or bleeding gums, this is an excellent pick.”
“If you prefer sticking to a well-known name brand, several alternatives offer broader-use formulas that are often cheaper per ounce:”
“* **Crest Gum & Sensitivity:** Excellent for protecting nerves while simultaneously calming irritated gums.”
97 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“Popular brands often recommended”
“combines stannous fluoride for sensitivity with gum health benefits”
“If your sensitivity is paired with slightly irritated or bleeding gums, this stannous fluoride formula addresses both issues.”
“It is ADA-accepted for sensitivity, cavities, plaque/gingivitis, and helping protect against dietary-acid enamel erosion.”
“Crest's formula targets the harmful bacteria at the gumline to improve overall gum health while wrapping a protective shield around the exposed, sensitive roots.”
“heavily marketed, they often cost $7 to $9+ per tube”
“Crest Gum & Sensitivity uses stannous fluoride for anticavity, antigingivitis, and sensitivity relief.”
“generally considered worth the purchase, especially if you suffer from the dual issues of tooth sensitivity and tender, bleeding gums, but because it is priced higher than standard toothpaste, whether it is 'worth it' for you depends on you”
“same key active ingredient used in Crest Gum & Sensitivity for sensitivity, cavities, and gingivitis/gum-health claims”
“At around $7 to $9 for a 3.7 oz to 4.1 oz tube, Crest's premium line is relatively expensive.”
Which competitors models suggest when shoppers ask for something cheaper.
2 of 48 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| nbcnews.com | 2 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.