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Latest four-week snapshot through 2026-07-22 · 2 waves. Use the controls above to change the window.
Toothpaste · 2 waves · n=240 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 4% | 3 of 80 |
| Claude | 0% | 0 of 80 |
| Gemini | 1% | 1 of 80 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 2% | 2 of 120 | |
| 2026-07-22 | 2% | 2 of 120 | +0 points |
9 exact quoted mentions in this snapshot, grouped by coded tone.
“Bleeding gums / gingivitis: Crest Gum Detoxify / Gum & Enamel Repair”
“These use stannous fluoride to penetrate deep into the gumline to neutralize plaque bacteria and help reverse early sign of gum disease (gingivitis).”
“useful if gum health or enamel wear is part of the issue”
“consider a stannous-fluoride toothpaste such as Crest Gum & Enamel Repair”
“consistently one of the cheapest options with strong active ingredients... best value-per-ounce among comparable picks... the practical pick”
Which competitors assistants suggest when shoppers ask for something cheaper.
0 of 2 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.