Home › Toothpaste › Crest › Crest Gum Detoxify
Latest three-month snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 8% | 9 of 120 |
| Claude | 10% | 12 of 120 |
| Gemini | 13% | 16 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 13% | 16 of 120 | |
| 2026-07-22 | 10% | 12 of 120 | -3 points |
| 2026-07-23 | 8% | 9 of 120 | -2 points |
Recurring descriptions in the models' own words, grouped by theme.
“Crest offers specialized lines for... gum health (Crum Gum Detoxify)”
“* **Why it’s great:** Stannous fluoride is a powerhouse ingredient because it is both a cavity fighter and a highly effective antibacterial agent that reverses early gum damage.”
“* **Active Ingredient:** **Stannous fluoride**.”
“Good all-purpose options for cavity prevention plus plaque/gum-care claims; both appear in the ADA Seal reference guide.”
“- **Gum disease/gingivitis**: Look for antibacterial ingredients like **stannous fluoride** (e.”
“- **Bleeding gums / plaque concerns:** **Crest Gum Detoxify**, **Crest Pro-Health**, **Colgate Total SF**, or **Parodontax Daily Fluoride**—look for an ADA Seal and a plaque/gingivitis-control claim.”
“* **Crest Gum Detoxify:** Creates an active foam that penetrates hard-to-reach areas around and below the gum line.”
“- **Gum disease/gingivitis**: Look for antibacterial ingredients like **stannous fluoride** (e.”
“- **Gums bleed or you have gingivitis:** choose an ADA-accepted **gum/gingivitis-control** fluoride paste, such as certain **Crest Gum Detoxify/Pro-Health** or **Parodontax Daily Fluoride** products.”
“A specialized foaming toothpaste that penetrates below the gum line to neutralize harmful plaque bacteria and cool irritated gums.”
56 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“Crest Gum Detoxify, Crest Pro-Health, Colgate Total SF, or Parodontax Daily Fluoride—look for an ADA Seal and a plaque/gingivitis-control claim.”
“A specialized foaming toothpaste that penetrates below the gum line to neutralize harmful plaque bacteria and cool irritated gums.”
“look specifically for an ADA Seal claim related to plaque/gingivitis control”
“Crest offers specialized lines for... gum health (Crum Gum Detoxify)”
“Top Pick: Parodontax Active Gum Repair or Crest Gum Detoxify. Stannous fluoride is a powerhouse ingredient because it is both a cavity fighter and a highly effective antibacterial agent that reverses early gum damage.”
“also stannous fluoride and more gum-health focused, though it may not always be cheaper than Parodontax unless on sale”
“a closer branded gum-health alternative, also 0.454% stannous fluoride and antigingivitis; it is not always cheaper per tube, but larger sizes and coupons can make it a better value”
“brands like Parodontax and Crest Gum Detoxify both use stannous fluoride as their active ingredient — the marketing is different, but the mechanism is the same”
Which competitors models suggest when shoppers ask for something cheaper.
1 of 30 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| stop-oralcare.com | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.