Crest Cavity Protection

Latest three-month snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.

Toothpaste · 3 waves · n=360 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

What they call it

Recurring descriptions in the models' own words, grouped by theme.

• ada seal ×4

  “* **Crest Cavity Protection:** Similar to Colgate’s basic formula, this is highly effective, ADA-approved, and routinely goes on sale.”

• cavity prevention ×4

  “- **Crest Cavity Protection** — often inexpensive; for example, Walmart lists a 5.”

• highly affordable ×4

  “* **Close-Up:** Known for its distinct liquid-gel texture and cinnamon flavor, Close-Up is a highly affordable national brand.”

• highly effective ×3

  “* **Crest Cavity Protection:** Similar to Colgate’s basic formula, this is highly effective, ADA-approved, and routinely goes on sale.”

• budget-friendly ×2

  “- **No special issues / best value:** *Colgate Cavity Protection* or *Crest Cavity Protection*.”

• strengthens enamel ×2

  “* **Why it’s great:** Similar to Colgate, this is a basic, highly effective toothpaste that fights tooth decay and strengthens enamel.”

• affordable pricing ×1

  “- **Basic Colgate Cavity Protection or Crest Cavity Protection** — these are usually the cheapest options from major brands, often just a couple dollars, and skip the extra "whitening," "sensitivity," or "gum health" additives that drive up price without adding much benefit for t”

• anticavity ×1

  “It is an ADA-accepted fluoride gel that provides excellent basic cavity protection.”

• basic ×1

  “Like Colgate, this basic Crest formula does exactly what it needs to do—strengthens enamel and fights cavities—using sodium fluoride without the premium price tag”

• basic fluoride gel ×1

  “* **Crest Cavity Protection:** A tried-and-true basic fluoride gel that protects against tooth decay without any expensive additives.”

In their words

121 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“**Crest Cavity Protection** — often inexpensive; for example, Walmart lists a 5.7-oz tube at about **$2.12**”

“Very similar to Colgate's basic offering, this is Crest's cheapest formula. It focuses strictly on cavity defense and clean teeth without the expensive additives.”

“Similar to Colgate's basic formula, this is highly effective, ADA-approved, and routinely goes on sale.”

“A standard option such as Crest Cavity Protection, Colgate Cavity Protection, or a store-brand equivalent with the ADA Seal is a good choice.”

“Basic Colgate Cavity Protection or Crest Cavity Protection — these are usually the cheapest options from major brands, often just a couple dollars”

Where they hedge

“basic Crest Cavity Protection was listed at about 37¢/oz at Walmart in a recent listing”

“often price-competitive, especially with coupons or multipacks, though not always cheaper per ounce”

“Would you like me to compare it with a specific alternative (e.g., Colgate Total, Sensodyne, or Crest Cavity Protection)?”

“If you prefer to stick strictly to Colgate Cavity Protection or its direct competitor, Crest Cavity Protection, you can easily lower the price-per-unit by avoiding single-tube purchases”

“Crest Cavity Protection also uses active fluoride and is ADA-accepted.”

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Where this comes from

6 of 48 mentions appear alongside an identifiable web citation. Citation does not establish causation.

Where they send you

Stores and sites models name as places to buy this brand.

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.