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Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 21% | 25 of 120 |
| Claude | 5% | 6 of 120 |
| Gemini | 23% | 27 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 21% | 25 of 120 | |
| 2026-07-22 | 14% | 17 of 120 | -7 points |
| 2026-07-23 | 13% | 16 of 120 | -1 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“* **Crest Cavity Protection:** Similar to Colgate’s basic formula, this is highly effective, ADA-approved, and routinely goes on sale.”
“- **Crest Cavity Protection** — often inexpensive; for example, Walmart lists a 5.”
“* **Close-Up:** Known for its distinct liquid-gel texture and cinnamon flavor, Close-Up is a highly affordable national brand.”
“* **Crest Cavity Protection:** Similar to Colgate’s basic formula, this is highly effective, ADA-approved, and routinely goes on sale.”
“- **No special issues / best value:** *Colgate Cavity Protection* or *Crest Cavity Protection*.”
“* **Why it’s great:** Similar to Colgate, this is a basic, highly effective toothpaste that fights tooth decay and strengthens enamel.”
“- **Basic Colgate Cavity Protection or Crest Cavity Protection** — these are usually the cheapest options from major brands, often just a couple dollars, and skip the extra "whitening," "sensitivity," or "gum health" additives that drive up price without adding much benefit for t”
“It is an ADA-accepted fluoride gel that provides excellent basic cavity protection.”
“Like Colgate, this basic Crest formula does exactly what it needs to do—strengthens enamel and fights cavities—using sodium fluoride without the premium price tag”
“* **Crest Cavity Protection:** A tried-and-true basic fluoride gel that protects against tooth decay without any expensive additives.”
121 exact quoted mentions in this snapshot, grouped by coded tone.
“Basic Colgate Cavity Protection or Crest Cavity Protection — these are usually the cheapest options from major brands, often just a couple dollars”
“Colgate Cavity Protection or Crest Cavity Protection”
“choose whichever flavor/price means you'll use it consistently”
“A standard option such as Crest Cavity Protection, Colgate Cavity Protection, or a store-brand equivalent with the ADA Seal is a good choice.”
“Good simple picks”
“basic Crest Cavity Protection was listed at about 37¢/oz at Walmart in a recent listing”
“Would you like me to compare it with a specific alternative (e.g., Colgate Total, Sensodyne, or Crest Cavity Protection)?”
“significantly more effective in reducing dentin hypersensitivity than...Crest Cavity Protection Toothpaste”
“about 79¢/oz for an 8.2-oz Crest Cavity Protection tube. Both are fluoride cavity-protection toothpastes.”
“roughly the same price as Colgate rather than cheaper, but coupons can make it the better buy”
Which competitors assistants suggest when shoppers ask for something cheaper.
6 of 48 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| target.com | 4 |
| metromarket.net | 1 |
| foodsco.net | 1 |
| nbcnews.com | 1 |
| asinsight.com | 1 |
Stores and sites assistants name as places to buy this brand.
| retailer | mentions |
|---|---|
| Walmart | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.