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Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 120 |
| Claude | 1% | 1 of 120 |
| Gemini | 12% | 14 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 5% | 6 of 120 | |
| 2026-07-22 | 3% | 4 of 120 | -2 points |
| 2026-07-23 | 4% | 5 of 120 | +1 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“* **Close-Up:** Known for its distinct liquid-gel texture and cinnamon flavor, Close-Up is a highly affordable national brand.”
“* **Crest Cavity Protection / Crest Baking Soda & Peroxide:** While Crest's premium *3D White* or *Pro-Health* lines can be expensive, their basic Cavity Protection and Baking Soda lines are highly affordable (often under $2.”
“**Crest Cavity Protection (or Crest Baking Soda & Peroxide Whitening)**”
“* **Why it’s great:** If you want basic stain removal/whitening but can’t afford $8+ specialty whitening tubes, this is a highly affordable, classic alternative.”
“* **Crest Scope Whitening:** Great for an extra burst of mouthwash flavor, often sold in highly affordable multi-packs that significantly lower the cost per ounce.”
“* **Why it’s great:** If you want basic stain removal/whitening but can’t afford $8+ specialty whitening tubes, this is a highly affordable, classic alternative.”
“The baking soda and peroxide version is also great for budget-friendly stain removal without paying a premium for "advanced whitening" marketing.”
“It offers basic, highly effective stain removal and cavity defense at a pharmacy-shelf price.”
“* **Crest Cavity Protection (or Crest Baking Soda & Peroxide):** Like basic Colgate, Crest’s entry-level toothpastes are highly affordable, safe on your enamel, and widely available.”
“* **Crest Cavity Protection (or Crest Baking Soda & Peroxide):** Like basic Colgate, Crest’s entry-level toothpastes are highly affordable, safe on your enamel, and widely available.”
21 exact quoted mentions in this snapshot, grouped by coded tone.
“If you want basic stain removal/whitening but can't afford $8+ specialty whitening tubes, this is a highly affordable, classic alternative”
“Like basic Colgate, Crest's entry-level toothpastes are highly affordable, safe on your enamel, and widely available.”
“Usually around $1.80 to $2.50. It offers basic, highly effective stain removal and cavity defense at a pharmacy-shelf price.”
“The baking soda and peroxide version is also great for budget-friendly stain removal without paying a premium for "advanced whitening" marketing.”
“Baking soda acts as a mild, safe abrasive to clean surface stains (like coffee or tea) without the steep markup of specialty whitening pastes. You can easily find these for around $2.00.”
Which competitors assistants suggest when shoppers ask for something cheaper.
1 of 11 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| nbcnews.com | 1 |
| asinsight.com | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.