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Latest three-month snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 120 |
| Claude | 1% | 1 of 120 |
| Gemini | 12% | 14 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 5% | 6 of 120 | |
| 2026-07-22 | 3% | 4 of 120 | -2 points |
| 2026-07-23 | 4% | 5 of 120 | +1 points |
Recurring descriptions in the models' own words, grouped by theme.
“* **Close-Up:** Known for its distinct liquid-gel texture and cinnamon flavor, Close-Up is a highly affordable national brand.”
“* **Crest Cavity Protection / Crest Baking Soda & Peroxide:** While Crest's premium *3D White* or *Pro-Health* lines can be expensive, their basic Cavity Protection and Baking Soda lines are highly affordable (often under $2.”
“**Crest Cavity Protection (or Crest Baking Soda & Peroxide Whitening)**”
“* **Why it’s great:** If you want basic stain removal/whitening but can’t afford $8+ specialty whitening tubes, this is a highly affordable, classic alternative.”
“* **Crest Scope Whitening:** Great for an extra burst of mouthwash flavor, often sold in highly affordable multi-packs that significantly lower the cost per ounce.”
“* **Why it’s great:** If you want basic stain removal/whitening but can’t afford $8+ specialty whitening tubes, this is a highly affordable, classic alternative.”
“The baking soda and peroxide version is also great for budget-friendly stain removal without paying a premium for "advanced whitening" marketing.”
“It offers basic, highly effective stain removal and cavity defense at a pharmacy-shelf price.”
“* **Crest Cavity Protection (or Crest Baking Soda & Peroxide):** Like basic Colgate, Crest’s entry-level toothpastes are highly affordable, safe on your enamel, and widely available.”
“* **Crest Cavity Protection (or Crest Baking Soda & Peroxide):** Like basic Colgate, Crest’s entry-level toothpastes are highly affordable, safe on your enamel, and widely available.”
21 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“Like basic Colgate, Crest's entry-level toothpastes are highly affordable, safe on your enamel, and widely available.”
“Usually around $1.80 to $2.50. It offers basic, highly effective stain removal and cavity defense at a pharmacy-shelf price.”
“The baking soda and peroxide version is also great for budget-friendly stain removal without paying a premium for "advanced whitening" marketing.”
“While Crest's premium 3D White or Pro-Health lines can be expensive, their basic Cavity Protection and Baking Soda lines are highly affordable (often under $2.50).”
“If you want basic stain removal/whitening but can't afford $8+ specialty whitening tubes, this is a highly affordable, classic alternative”
Which competitors models suggest when shoppers ask for something cheaper.
1 of 11 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| nbcnews.com | 1 |
| asinsight.com | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.