Home › Toothpaste › Colgate › Colgate Optic White
Latest three-month snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 19% | 23 of 120 |
| Claude | 23% | 27 of 120 |
| Gemini | 44% | 53 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 28% | 34 of 120 | |
| 2026-07-22 | 28% | 33 of 120 | +0 points |
| 2026-07-23 | 30% | 36 of 120 | +2 points |
Recurring descriptions in the models' own words, grouped by theme.
“Colgate’s premium lines, such as *Optic White Pro Series*, contain up to **5% hydrogen peroxide**—the highest level of active chemical bleach in any over-the-counter toothpaste.”
“It has the highest concentration of hydrogen peroxide available in an over-the-counter toothpaste. Because of this, it is highly effective and can lift multiple years of stains over a few weeks. It is also one of the few bleaching toothpastes to carry the ADA (American Dental Ass”
“It uses 5% hydrogen peroxide, alongside fluoride for cavity protection.”
“* **Top Pick:** **Colgate Optic White Pro Series** (contains 5% hydrogen peroxide) or **Crest 3D White Brilliance**”
“Highly worth it if you want whiter teeth”
“Its hydrogen peroxide-based formula offers fast-acting results, with many users noticing a difference within just a few uses, and it also contains fluoride for cavity protection.”
“Its hydrogen peroxide-based formula offers fast-acting results, with many users noticing a difference within just a few uses, and it also contains fluoride for cavity protection.”
“If you are looking to cut down on your household budget, switching from name-brand Colgate (especially premium lines like Colgate Total or Optic White, which can cost $5 to $8+ per tube) to a cheaper alternative is a great way to save money.”
“Because it uses chemical bleaching rather than just physically scrubbing the teeth, it can lift deep-set, intrinsic yellowing—not just surface stains.”
“* **Pros:** Highly effective; contains fluoride to protect enamel.”
267 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“This is one of the very few ADA-accepted whitening toothpastes that actually uses hydrogen peroxide (up to 5%) to lift deep stains rather than just relies on abrasive scrubs.”
“if you want the strongest whitening effect available in a daily toothpaste. It uses 5% hydrogen peroxide, alongside fluoride for cavity protection.”
“These use slightly higher concentrations of peroxide.”
“Highly worth it if you want whiter teeth”
“Popular whitening toothpaste brands commonly sold include Colgate Optic White”
“Standard Colgate lines (like Colgate Total or Optic White) often cost upwards of $4 to $8 per tube”
“Colgate Optic White is only worth it if you buy the premium versions”
“a 24-pack of Colgate Cavity Protection tubes can cost as little as $1.00 each, compared to $8–$25 for whitening or specialty formulas”
“premium lines like Colgate Total or Optic White, which can cost $5 to $8+”
“premium toothpaste lines (such as Colgate Total or Colgate Optic White) can be quite expensive”
“uses highly abrasive silica to scrub stains, which can sometimes lead to tooth sensitivity if used too aggressively”
“the 5% version is prone to temporarily bleaching gums white and causing sharp tooth sensitivity”
“Standard whitening toothpastes (like Crest 3D White or Colgate Optic White) routinely have RDAs between 100 and 200, which can rapidly scrub away enamel and make sensitive teeth worse.”
“The strongest whitening toothpaste on the market. However, it is almost double the price of the Advanced version, has a very gritty texture, and can temporarily turn your gums white or cause tooth sensitivity.”
Which competitors models suggest when shoppers ask for something cheaper.
20 of 101 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| goodhousekeeping.com | 4 |
| greentreedentalgroup.com | 3 |
| dentalreviewed.com | 3 |
| westboroughdentalcare.com | 3 |
| cnet.com | 2 |
| winnfamilydentistry.com | 2 |
| asinsight.com | 2 |
| target.com | 2 |
| havanabody.com | 2 |
| healthline.com | 2 |
| nbcnews.com | 2 |
| enameldentistry.com | 1 |
Stores and sites models name as places to buy this brand.
| retailer | mentions |
|---|---|
| Amazon | 4 |
| Colgate (direct) | 4 |
| shop | 2 |
| Target | 1 |
| colgateprofessional | 1 |
| CVS | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.