Home › Toothpaste › Colgate › Colgate Cavity Protection
Latest three-month snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 24% | 29 of 120 |
| Claude | 4% | 5 of 120 |
| Gemini | 28% | 33 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 22% | 26 of 120 | |
| 2026-07-22 | 17% | 20 of 120 | -5 points |
| 2026-07-23 | 18% | 21 of 120 | +1 points |
Recurring descriptions in the models' own words, grouped by theme.
“* **Colgate Cavity Protection:** Don’t rule out Colgate entirely! While *Colgate Optic White* is expensive, classic **Colgate Cavity Protection** (the basic red tube) is exceptionally cheap.”
“- A basic fluoride Colgate such as **Colgate Cavity Protection** is a sensible low-cost choice; it has the ADA Seal and is considered safe and effective for helping prevent tooth decay when used as directed.”
“It is heavily recommended by dental hygienists because it offers reliable enamel protection and cavity prevention without any unnecessary, price-inflating additives.”
“It is ADA-approved, contains fluoride, and usually costs under $2.”
“* **Why it’s great:** Another staple that is highly effective at preventing decay.”
“It is formulated as a basic gel with sodium fluoride for cavity protection.”
“It contains standard fluoride and is highly recommended by dentists for basic, effective oral hygiene.”
“* **Why it’s great:** This is the ultimate gold standard for budget oral care.”
“This is the absolute gold standard for budget toothpaste.”
“- **Basic Colgate Cavity Protection or Crest Cavity Protection** — these are usually the cheapest options from major brands, often just a couple dollars, and skip the extra "whitening," "sensitivity," or "gum health" additives that drive up price without adding much benefit for t”
142 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“available for as low as $1.97”
“a 24-pack of Colgate Cavity Protection tubes can cost as little as $1.00 each”
“Typically ranges from $1.50 to $2.50. This is the absolute gold standard for budget toothpaste. It is heavily recommended by dental hygienists because it offers reliable enamel protection and cavity prevention without any unnecessary, price”
“This is a top-tier budget recommendation from dentists and dental hygienists. It is ADA-approved, contains fluoride, and usually costs under $2.50 for a large 6 oz tube.”
“often cheaper than premium Crest lines, especially in multipacks or with coupons”
“Not necessarily worth paying extra for”
“basic Colgate Cavity Protection at about 35¢/oz”
“Colgate Cavity Protection uses sodium monofluorophosphate 0.76% (0.12% fluoride ion), so it is a basic fluoride cavity-prevention toothpaste rather than a specialty sensitivity or gum-treatment formula.”
“two to three times more expensive than standard drugstore toothpastes like Colgate Cavity Protection”
“versus Colgate Cavity Protection 6 oz at $2.12 (35.3¢/oz)”
Which competitors models suggest when shoppers ask for something cheaper.
13 of 62 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| nbcnews.com | 3 |
| target.com | 2 |
| asinsight.com | 2 |
| reddit.com | 2 |
| metromarket.net | 1 |
| frysfood.com | 1 |
| dollartree.com | 1 |
| fullsmileorthodontics.com | 1 |
| clinicaromero.com | 1 |
| walmart.com | 1 |
| jacksonavedental.com | 1 |
Stores and sites models name as places to buy this brand.
| retailer | mentions |
|---|---|
| Walmart | 3 |
| Target | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.