Home › Toothpaste › Colgate › Colgate Cavity Protection
Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 24% | 29 of 120 |
| Claude | 4% | 5 of 120 |
| Gemini | 28% | 33 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 22% | 26 of 120 | |
| 2026-07-22 | 17% | 20 of 120 | -5 points |
| 2026-07-23 | 18% | 21 of 120 | +1 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“* **Colgate Cavity Protection:** Don’t rule out Colgate entirely! While *Colgate Optic White* is expensive, classic **Colgate Cavity Protection** (the basic red tube) is exceptionally cheap.”
“- A basic fluoride Colgate such as **Colgate Cavity Protection** is a sensible low-cost choice; it has the ADA Seal and is considered safe and effective for helping prevent tooth decay when used as directed.”
“It is heavily recommended by dental hygienists because it offers reliable enamel protection and cavity prevention without any unnecessary, price-inflating additives.”
“It is ADA-approved, contains fluoride, and usually costs under $2.”
“* **Why it’s great:** Another staple that is highly effective at preventing decay.”
“It is formulated as a basic gel with sodium fluoride for cavity protection.”
“It contains standard fluoride and is highly recommended by dentists for basic, effective oral hygiene.”
“* **Why it’s great:** This is the ultimate gold standard for budget oral care.”
“This is the absolute gold standard for budget toothpaste.”
“- **Basic Colgate Cavity Protection or Crest Cavity Protection** — these are usually the cheapest options from major brands, often just a couple dollars, and skip the extra "whitening," "sensitivity," or "gum health" additives that drive up price without adding much benefit for t”
142 exact quoted mentions in this snapshot, grouped by coded tone.
“Basic Colgate Cavity Protection or Crest Cavity Protection — these are usually the cheapest options from major brands, often just a couple dollars”
“buy an ADA Seal–accepted fluoride toothpaste—whichever flavor and price means you'll use it twice daily”
“buy a regular fluoride toothpaste with the ADA Seal of Acceptance—the brand matters much less than using it consistently twice a day. Colgate Cavity Protection if you just want inexpensive, basic cavity prevention.”
“choose whichever flavor/price means you'll use it consistently”
“A standard option such as Crest Cavity Protection, Colgate Cavity Protection, or a store-brand equivalent with the ADA Seal is a good choice.”
“Not necessarily worth paying extra for”
“versus Colgate Cavity Protection 6 oz at $2.12 (35.3¢/oz)”
“Colgate Cavity Protection uses sodium monofluorophosphate 0.76% (0.12% fluoride ion), so it is a basic fluoride cavity-prevention toothpaste rather than a specialty sensitivity or gum-treatment formula.”
“Colgate Cavity Protection 6 oz is currently listed from $1.97”
“basic Colgate Cavity Protection at about 35¢/oz”
Which competitors assistants suggest when shoppers ask for something cheaper.
13 of 62 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| nbcnews.com | 3 |
| target.com | 2 |
| asinsight.com | 2 |
| reddit.com | 2 |
| metromarket.net | 1 |
| frysfood.com | 1 |
| dollartree.com | 1 |
| fullsmileorthodontics.com | 1 |
| clinicaromero.com | 1 |
| walmart.com | 1 |
| jacksonavedental.com | 1 |
Stores and sites assistants name as places to buy this brand.
| retailer | mentions |
|---|---|
| Walmart | 3 |
| Target | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.