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Colgate Baking Soda & Peroxide

Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

1%share of voice · 1 of 120 recommendation answers
0%named first in recommendation answers
91%positive tone · 20 of 22 coded mentions

Toothpaste · 1 wave · n=120 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 40
Claude0%0 of 40
Gemini3%1 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-211%1 of 120

In their words

22 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Colgate and Crest's **Baking Soda & Peroxide** formulas are also highly affordable and excellent at scrubbing away surface coffee/tea stains without forcing you to pay "whitening" prices.”
Gemini · 2026-07-21 · Toothpaste
“Colgate Baking Soda and Peroxide Whitening Toothpaste Gel, Frosty Mint, 6 oz Tube priced at $1.97... are comparably priced”
Claude · 2026-07-21 · Toothpaste
“priced at $1.97 — the same price as the standard Cavity Protection tube, just with added whitening benefits”
Claude · 2026-07-21 · Toothpaste
“priced around $1.97 (32.8¢/oz), a solid low-cost option with added whitening”
Claude · 2026-07-21 · Toothpaste
“A budget option, seen priced as low as $1.87 for a 6 oz tube — a fraction of the Pro Series price”
Claude · 2026-07-21 · Toothpaste

Where they hedge

“a 3-pack of the Advanced Hydrogen Peroxide Whitening Toothpaste itself is often priced around $12.96, which is more economical per-tube than buying singles”
Claude · 2026-07-21 · Toothpaste
“one of the cheapest toothpastes on the market. However, note that it won't whiten teeth as dramatically or as deeply as Optic White Advanced.”
Gemini · 2026-07-21 · Toothpaste

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Colgate Baking Soda & Peroxide suggested as the cheaper alternative to
  • colgate cavity protection ×2
  • crest cavity protection ×2
  • colgate ×1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.