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Latest three-month snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Toothpaste · 1 wave · n=120 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 40 |
| Claude | 0% | 0 of 40 |
| Gemini | 3% | 1 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 1% | 1 of 120 |
22 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“priced around $1.97 (32.8¢/oz), a solid low-cost option with added whitening”
“Best budget pick. Uses peroxide and baking soda”
“Even more affordable”
“This is the ultra-cheap option and keeps you in the Colgate family”
“Another classic budget-friendly formula from Colgate that gets great whitening results without the "premium" price tag of their modern whitening lines.”
“a 3-pack of the Advanced Hydrogen Peroxide Whitening Toothpaste itself is often priced around $12.96, which is more economical per-tube than buying singles”
“one of the cheapest toothpastes on the market. However, note that it won't whiten teeth as dramatically or as deeply as Optic White Advanced.”
Which competitors models suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.