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Citrucel

Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

65%share of voice · 78 of 120 recommendation answers
0%named first in recommendation answers
64%positive tone · 96 of 149 coded mentions

Fiber Supplements · 1 wave · n=120 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT55%22 of 40
Claude70%28 of 40
Gemini70%28 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2165%78 of 120

In their words

149 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“A non-fermentable fiber, meaning it typically causes less gas and bloating than psyllium. Good choice if you're sensitive to bloating/gas from other fibers”
Claude · 2026-07-21 · Fiber Supplements
“Soluble, non-fermentable fiber. Tends to cause less gas/bloating than psyllium”
Claude · 2026-07-21 · Fiber Supplements
“Mid-range (Metamucil, Benefiber, Citrucel): $12–25 per container, usually lasting 1–2 months depending on dose”
Claude · 2026-07-21 · Fiber Supplements
“Brand names like Metamucil (psyllium), Citrucel (methylcellulose), or Benefiber (wheat dextrin)”
Claude · 2026-07-21 · Fiber Supplements
“Methylcellulose (e.g., Citrucel) - Tends to cause less gas/bloating than psyllium”
Claude · 2026-07-21 · Fiber Supplements

Where they hedge

“Generic versions of brands like Metamucil (psyllium) or Citrucel (methylcellulose) work identically to the name brand but cost significantly less.”
Claude · 2026-07-21 · Fiber Supplements
“Brand name: $15–$25/month”
Claude · 2026-07-21 · Fiber Supplements
“Most major retailers sell their own version of the same active ingredient (psyllium, methylcellulose, or wheat dextrin) at a fraction of the brand-name price.”
Claude · 2026-07-21 · Fiber Supplements
“Methylcellulose (Citrucel): Not as well-studied for IBS specifically, but it's non-fermentable, so it's an option if you want to avoid gas entirely, though it doesn't have the symptom-improvement data psyllium does.”
Claude · 2026-07-21 · Fiber Supplements
“If psyllium makes you notably gassy or bloated: try methylcellulose (Citrucel-type). It is often a reasonable alternative, though individual tolerance varies.”
ChatGPT · 2026-07-21 · Fiber Supplements

What they warn about

“highly advertised name brands (like Metamucil, Benefiber, or Citrucel) often cost $20 to $30+ per container”
Gemini · 2026-07-21 · Fiber Supplements
“Never pay a premium for name brands like Metamucil, Benefiber, or Citrucel.”
Gemini · 2026-07-21 · Fiber Supplements
“Avoid switching to Benefiber or Citrucel if you specifically want Konsyl's psyllium—they use different fiber types”
ChatGPT · 2026-07-21 · Fiber Supplements
“alternative if psyllium bothers you, but they use different fibers, so they are not direct Konsyl equivalents—and often are not the budget choice”
ChatGPT · 2026-07-21 · Fiber Supplements

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Named as cheaper alternatives to Citrucel
  • Benefiber ×11
  • Metamucil ×11
  • CVS Health ×9
  • Equate ×7
  • Walgreens ×6
  • Major Fiber Therapy ×6
  • FiberCon ×6
  • Kirkland Signature ×3
Citrucel suggested as the cheaper alternative to
  • fibercon ×12
  • metamucil ×9
  • konsyl ×6
  • benefiber ×2
  • sunfiber ×1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.