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Cetaphil

Latest three-month snapshot through 2026-08-21 · 2 waves. Use the controls above to change the window.

7%share of voice · 13 of 180 recommendation answers
0%named first in recommendation answers
85%positive tone · 60 of 71 coded mentions

Body Wash · 2 waves · n=180 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT0%0 of 60
Claude7%4 of 60
Gemini15%9 of 60

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-08-213%3 of 90
2026-08-2111%10 of 90+8 points

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

71 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“It's frequently recommended in dermatology offices and is one of the few "value" skincare lines that shows up on dermatologist "safe brand" lists alongside pricier options like CeraVe, Cetaphil, and La Roche-Posay.”
Claude · 2026-08-21 · Body Wash
“Fragrance-free, moisturizing options like Dove Men+Care or Cetaphil are gentle and won't irritate.”
Claude · 2026-08-21 · Body Wash
“It is highly hydrating, very budget-friendly (frequently sold in large value-packs), and fragrance-free.”
Gemini · 2026-08-21 · Body Wash
“Brands like **CeraVe (Hydrating Cleanser)**, **Cetaphil (Gentle Skin Cleanser)**, and **Sebamed (Liquid Face and Body Wash)** make large-format, ultra-mild formulas designed to be safe and effective from head to toe.”
Gemini · 2026-08-21 · Body Wash
“**Cetaphil Gentle Skin Cleanser** is a notably cheaper alternative in some sizes: Walmart recently listed the 8-oz Cetaphil from **$3.97**, vs. **$9.97** for Vanicream's 8-oz cleanser”
ChatGPT · 2026-08-21 · Body Wash

Where they hedge

“At one current listing, the 16‑oz jar was $13.47 ($0.84/oz)—essentially tied with Vanicream—so it can be a good substitute but is not reliably cheaper.”
ChatGPT · 2026-08-21 · Body Wash
“### Vanicream vs. CeraVe vs. Cetaphil”
Gemini · 2026-08-21 · Body Wash
“though it is modeled after Cetaphil's cleanser, not a formula-identical Vanicream dupe.”
ChatGPT · 2026-08-21 · Body Wash
“While not always cheaper, it's a common "dupe" comparison; some of its gentle cleansers overlap with Dove's sensitive-skin lines in ingredients.”
Claude · 2026-08-21 · Body Wash
“**Cetaphil** has recently reformulated many of its products”
Gemini · 2026-08-21 · Body Wash

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Cetaphil suggested as the cheaper alternative to
  • cerave ×19
  • vanicream ×11
  • olay ×4
  • dove ×1

Where this comes from

8 of 71 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
reddit.com4
thenewknew.com2
youtube.com2
dupedose.com1
crueltyfreekitty.com1
target.com1

Where they send you

Stores and sites models name as places to buy this brand.

retailermentions
Walmart3
Target2
drugstores1
Amazon1
Costco1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.