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Campbell's

Latest four-week snapshot through 2026-07-30 · 1 wave. Use the controls above to change the window.

51%share of voice · 37 of 72 recommendation answers
14%named first in recommendation answers
46%positive tone · 66 of 145 coded mentions

Soup · 1 wave · n=72 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT33%8 of 24
Claude75%18 of 24
Gemini46%11 of 24

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-3051%37 of 72

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

142 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Canned soups (like Progresso or Campbell's) are convenient and shelf-stable”
Claude · 2026-07-30 · Soup
“Canned classics (Campbell's, Progresso) – Chicken noodle, tomato, or minestrone are quick, cheap, and microwave in minutes.”
Claude · 2026-07-30 · Soup
“Progresso or Campbell's Chunky varieties – Heartier than regular canned soups, more like a meal.”
Claude · 2026-07-30 · Soup
“Campbell's (classic)”
Claude · 2026-07-30 · Soup
“**Canned condensed soups** (like Campbell's) are usually the cheapest per serving—often $1-2 per can”
Claude · 2026-07-30 · Soup

Where they hedge

“Look for basics like Campbell's-style tomato or vegetable soup, or generic/store-brand equivalents — they're often half the price of name brands with similar nutrition.”
Claude · 2026-07-30 · Soup
“Generic or store-brand versions (Great Value, Kroger, Aldi's Simply Nature, etc.) are often 30-50% cheaper than name brands like Campbell's or Progresso, with very similar taste and nutrition.”
Claude · 2026-07-30 · Soup
“Aldi is offering a variety of canned soups, including popular brands like Campbell's and their own Special store brand.”
Claude · 2026-07-30 · Soup
“Aldi is currently offering a variety of canned soups, including popular brands like Campbell's and their own Special store brand at discount prices.”
Claude · 2026-07-30 · Soup
“The classic, nostalgic choice. Their tomato soup and cream soups are iconic, though some find them a bit thinner and saltier than competitors.”
Claude · 2026-07-30 · Soup

What they warn about

“often 50-70% cheaper than name brands like Campbell's”
Claude · 2026-07-30 · Soup
“often half the price of name brands like Campbell's”
Claude · 2026-07-30 · Soup
“Generic or store brands (like Great Value, Kroger, or 365) are often 30-50% cheaper than name brands (Campbell's, Progresso) with very similar taste and quality.”
Claude · 2026-07-30 · Soup
“Campbell's — the biggest player in the category — has faced repeated lawsuits over exactly this issue”
Claude · 2026-07-30 · Soup
“Campbell's faced a lawsuit over misleading labeling over "no preservatives added" when soup contained ingredients such as citric acid and monosodium glutamate. Campbell's was also sued over falsely labeling soup that contained genetically m”
Claude · 2026-07-30 · Soup

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Named as cheaper alternatives to Campbell's
  • Great Value ×15
  • Progresso ×9
  • Good & Gather ×8
  • Chef's Cupboard ×7
  • Signature SELECT ×7
  • Kroger ×6
  • Market Pantry ×5
  • Trader Joe's ×4
Campbell's suggested as the cheaper alternative to
  • progresso ×10
  • pacific foods ×4
  • amys kitchen ×1

Where this comes from

18 of 145 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
tastingtable.com5
reddit.com5
youtube.com4
walmart.com2
tasteofhome.com1
barchart.com1
seekingalpha.com1
generalmills.com1
thekitchn.com1
thingtesting.com1

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
Walmart4
Publix3
Kroger2
Campbell's (direct)2
Meijer1
Amazon Grocery1
Target1
Costco1
Sam's Club1
Amazon1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.