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Bulleit

Latest four-week snapshot through 2026-07-28 · 1 wave. Use the controls above to change the window.

7%share of voice · 5 of 72 recommendation answers
0%named first in recommendation answers
61%positive tone · 11 of 18 coded mentions

Bourbon · 1 wave · n=72 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 24
Claude21%5 of 24
Gemini0%0 of 24

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-287%5 of 72

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

18 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Bulleit, Four Roses, Wild Turkey”
Claude · 2026-07-28 · Bourbon
“**Want spicy/rye-forward?** → Wild Turkey, Old Forester, Bulleit”
Claude · 2026-07-28 · Bourbon
“Wild Turkey 101, Bulleit, Four Roses (high-rye recipes), or Old Grand-Dad.”
Claude · 2026-07-28 · Bourbon
“One popular strategy is to grab three bottles that each teach something different: Wild Turkey 101, Evan Williams Bottled-in-Bond, or Bulleit as your Old Fashioned and Whiskey Sour bottle.”
Claude · 2026-07-28 · Bourbon
“one cocktail-friendly bottle such as Wild Turkey 101, Evan Williams Bottled-in-Bond, or Bulleit — a good Old Fashioned and Whiskey Sour bottle.”
Claude · 2026-07-28 · Bourbon

Where they hedge

“If you like a spicier, bolder bourbon (think Bulleit, Wild Turkey, or high-rye recipes), Maker's Mark may feel too mellow or sweet.”
Claude · 2026-07-28 · Bourbon
“Bulleit – slightly pricier than Maker's but still a great value; it's more expensive than Maker's, but it's still a great value for a lovable bourbon that's subtler than most.”
Claude · 2026-07-28 · Bourbon
“Less rye-spice and bite than bourbons such as Wild Turkey 101 or Bulleit”
ChatGPT · 2026-07-28 · Bourbon
“Most traditional bourbons (like Jim Beam, Wild Turkey, or Bulleit) use rye as their secondary "flavoring" grain”
Gemini · 2026-07-28 · Bourbon
“If you prefer a bold, spicy, robust flavor profile (such as Bulleit, Wild Turkey, or Rye whiskey)”
Gemini · 2026-07-28 · Bourbon

What they warn about

“Avoid switching to standard bourbons like Wild Turkey 101 or Bulleit if you specifically love Maker's softness—they use rye rather than wheat and will taste noticeably spicier and drier.”
ChatGPT · 2026-07-28 · Bourbon

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Bulleit suggested as the cheaper alternative to
  • makers mark ×3
  • woodford reserve ×1
  • woodford reserve double oaked ×1
  • four roses small batch select ×1

Where this comes from

0 of 18 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.