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Bulleit

Latest three-month snapshot through 2026-07-28 · 1 wave. Use the controls above to change the window.

7%share of voice · 5 of 72 recommendation answers
0%named first in recommendation answers
61%positive tone · 11 of 18 coded mentions

Bourbon · 1 wave · n=72 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT0%0 of 24
Claude21%5 of 24
Gemini0%0 of 24

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-287%5 of 72

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

18 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“**Want spicy/rye-forward?** → Wild Turkey, Old Forester, Bulleit”
Claude · 2026-07-28 · Bourbon
“one cocktail-friendly bottle such as Wild Turkey 101, Evan Williams Bottled-in-Bond, or Bulleit — a good Old Fashioned and Whiskey Sour bottle.”
Claude · 2026-07-28 · Bourbon
“**Buy it if you like:** - Bulleit, Wild Turkey 101, Old Forester 100, or a spicy/fruity Manhattan”
ChatGPT · 2026-07-28 · Bourbon
“Evan Williams Bottled-in-Bond regularly beats out bottles that cost twice as much (such as Buffalo Trace, Bulleit, or Maker's Mark)”
Gemini · 2026-07-28 · Bourbon
“Wild Turkey 101, Bulleit, Four Roses (high-rye recipes), or Old Grand-Dad.”
Claude · 2026-07-28 · Bourbon

Where they hedge

“Bulleit – slightly pricier than Maker's but still a great value; it's more expensive than Maker's, but it's still a great value for a lovable bourbon that's subtler than most.”
Claude · 2026-07-28 · Bourbon
“If you enjoy the spicy, earthy, and herbal notes of ryes or high-rye bourbons (like Bulleit or Wild Turkey), Maker's Mark will likely taste too sweet and soft for your liking.”
Gemini · 2026-07-28 · Bourbon
“Most traditional bourbons (like Jim Beam, Wild Turkey, or Bulleit) use rye as their secondary "flavoring" grain”
Gemini · 2026-07-28 · Bourbon
“Less rye-spice and bite than bourbons such as Wild Turkey 101 or Bulleit”
ChatGPT · 2026-07-28 · Bourbon
“If you like a spicier, bolder bourbon (think Bulleit, Wild Turkey, or high-rye recipes), Maker's Mark may feel too mellow or sweet.”
Claude · 2026-07-28 · Bourbon

What they warn about

“Avoid switching to standard bourbons like Wild Turkey 101 or Bulleit if you specifically love Maker's softness—they use rye rather than wheat and will taste noticeably spicier and drier.”
ChatGPT · 2026-07-28 · Bourbon

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Bulleit suggested as the cheaper alternative to
  • makers mark ×3
  • woodford reserve ×1
  • woodford reserve double oaked ×1
  • four roses small batch select ×1

Where this comes from

0 of 18 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.