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BulkSupplements

Latest four-week snapshot through 2026-08-13 · 8 waves. Use the controls above to change the window.

8%share of voice · 54 of 720 recommendation answers
1%named first in recommendation answers
77%positive tone · 367 of 474 coded mentions

Protein Powder · 8 waves · n=720 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%1 of 240
Claude15%37 of 240
Gemini7%16 of 240

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2013%3 of 24
2026-07-227%8 of 120-6 points
2026-07-228%10 of 120+1 points
2026-07-223%4 of 120-5 points
2026-07-237%8 of 120+4 points
2026-07-307%5 of 72+0 points
2026-08-0213%9 of 72+6 points
2026-08-1310%7 of 72-3 points

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

470 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“**Budget-friendly**: Costco/Kirkland brand, BulkSupplements”
Claude · 2026-08-13 · Protein Powder
“Check bulk supplement retailers (like Bulk Supplements, MyProtein, or store-brand options at Costco/Sam's Club) — they often beat "name brand" fitness marketing prices for identical protein sources.”
Claude · 2026-08-13 · Protein Powder
“large tubs (5 lbs+) or bags from bulk supplement sites (like BulkSupplements, TrueNutrition, or MyProtein) are dramatically cheaper per serving”
Claude · 2026-08-13 · Protein Powder
“Costco (Kirkland), Walmart (Body Fortress at Walmart), or bulk supplement sites (BulkSupplements, MyProtein, True Nutrition) sell plain whey/casein/soy by the pound for much less than name brands like Optimum Nutrition”
Claude · 2026-08-13 · Protein Powder
“Generic or store-brand (e.g., from Costco, Kirkland, Walmart's brand, or bulk supplement sites like TrueNutrition, BulkSupplements, MyProtein) is often chemically identical to pricier name brands.”
Claude · 2026-08-13 · Protein Powder

Where they hedge

“the effective cost per serving then competes well with Optimum Nutrition and Bulk.”
Claude · 2026-08-13 · Protein Powder
“One reviewer ordered their Creatine Monohydrate powder (500g for $29.95) and Whey Protein Isolate (1kg for $39.99), intrigued by their no-frills approach—pure ingredients, no additives, and over 400 products to choose from. However, that sa”
Claude · 2026-08-13 · Protein Powder
“ordering Creatine Monohydrate powder (500g for $29.95) and Whey Protein Isolate (1kg for $39.99), drawn to their no-frills approach—pure ingredients, no additives, and over 400 products to choose from. However, be aware that some users have”
Claude · 2026-08-13 · Protein Powder
“One comparison found creatine at 6 cents per serving, getting 5 grams per dose from Bulk Supplements, though a reviewer ultimately found Nutricost's value was cheaper than Bulk Supplements per serving when the money-back guarantee was facto”
Claude · 2026-08-13 · Protein Powder
“This is probably the closest direct competitor on price. One reviewer who compared the two brands noted they ordered Creatine Monohydrate powder (500g for $29.95) and Whey Protein Isolate (1kg for $39.99) from BulkSupplements, drawn to thei”
Claude · 2026-08-13 · Protein Powder

What they warn about

“recent years have seen them raise prices significantly (especially on bulk proteins like whey isolate). Additionally, many buyers have grown tired of their notoriously difficult-to-reseal zip bags, lack of included scoops, and occasional co”
Gemini · 2026-08-02 · Protein Powder
“This sets Nutricost apart from other budget-bulk brands (like BulkSupplements), which have occasionally faced criticism in third-party testing.”
Gemini · 2026-07-22 · Protein Powder
“it is no longer the bargain it once was”
ChatGPT · 2026-07-22 · Protein Powder

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Named as cheaper alternatives to BulkSupplements
  • Nutricost ×24
  • MyProtein ×20
  • NOW Sports Nutrition ×20
  • PureBulk ×17
  • Micro Ingredients ×14
  • NutraBio ×8
  • Kirkland Signature ×8
  • Swanson ×7
BulkSupplements suggested as the cheaper alternative to
  • nutricost ×101
  • myprotein ×80
  • naked nutrition ×33
  • optimum nutrition ×29
  • transparent labs ×23
  • momentous ×21
  • dymatize ×21
  • vega ×7

Where this comes from

61 of 466 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
reddit.com25
garagegymreviews.com11
youtube.com6
barbend.com6
bulksupplements.com4
proteinpowder.com3
illuminatelabs.org3
xcelerategyms.com3
wheywise.co.uk2
walmart.com2
forbes.com2
trustpilot.com2

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
BulkSupplements (direct)43
Amazon8
Walmart7
bulk3
wholesale1
Bulk1
Bulk Supplements1
BulkSupplements directly1
authorized seller1
us1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.