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Latest four-week snapshot through 2026-07-29 · 1 wave. Use the controls above to change the window.
Protein Bars · 1 wave · n=72 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 24 |
| Claude | 8% | 2 of 24 |
| Gemini | 8% | 2 of 24 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-29 | 6% | 4 of 72 |
Recurring descriptions in the assistants' own words, grouped by theme.
“As a quick rule of thumb: **They are worth it as high-energy workout recovery fuel or for outdoor activities, but they are generally not worth it if you’re looking for a low-calorie, everyday diet snack.”
“The center is a light, marshmallow-like protein filling coated in real chocolate, almost like eating a chocolate-covered marshmallow that happens to have 17g protein.”
“They have a very chewy, candy-bar-like texture.”
“**For Bulking (higher calories):**”
“Built Bars lean heavily into protein-to-calorie efficiency. By utilizing a light, marshmallow-like texture made from hydrolyzed whey protein isolate, they keep the calorie count to a minimum. They are significantly cheaper than David, have zero artificial sweeteners (sweetened pr”
“A very different texture profile if you dislike dense/gritty bars. The center is a light, marshmallow-like protein filling coated in real chocolate, almost like eating a chocolate-covered marshmallow that happens to have 17g protein. Note: the texture won't be for everyone — if y”
“By utilizing a light, marshmallow-like texture made from hydrolyzed whey protein isolate, they keep the calorie count to a minimum.”
“Most strict weight-loss protein bars (like Quest, No Cow, or Built Bars) offer roughly the same 20g of protein for only 140 to 190 calories and less than 1g of sugar.”
“Built Bars (The Low-Caloric Match)”
“* **Why buy it:** If you want a lower-calorie snack, Built Bars have a texture similar to a chocolate”
8 exact quoted mentions in this snapshot, grouped by coded tone.
“If you want a lower-calorie snack, Built Bars have a texture similar to a chocolate”
“Built Puffs taste like a chocolate-covered, fluffy marshmallow or a soft, chewy mochi candy. They completely bypass the typical chalky protein-powder texture.”
“Best for the "Low Calorie" Profile: Built Puffs / Built Bars”
“At only 130 calories, they are even more calorie-friendly than David bars while still delivering 17g of high-quality whey protein isolate.”
“Built Bars lean heavily into protein-to-calorie efficiency. By utilizing a light, marshmallow-like texture made from hydrolyzed whey protein isolate, they keep the calorie count to a minimum. They are significantly cheaper than David, have ”
“A very different texture profile if you dislike dense/gritty bars. The center is a light, marshmallow-like protein filling coated in real chocolate, almost like eating a chocolate-covered marshmallow that happens to have 17g protein. Note: ”
“Would you like a comparison to other popular protein bar brands (like Built Bars, RXBars, or Barebells) to see how Quest stacks up?”
Which competitors assistants suggest when shoppers ask for something cheaper.
4 of 9 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| reddit.com | 1 |
| davidprotein.com | 1 |
| proteinbarnerd.com | 1 |
| youtube.com | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.