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Latest three-month snapshot through 2026-08-02 · 5 waves. Use the controls above to change the window.
Protein Powder · 5 waves · n=408 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 5% | 7 of 136 |
| Claude | 0% | 0 of 136 |
| Gemini | 1% | 1 of 136 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-20 | 4% | 1 of 24 | |
| 2026-07-22 | 2% | 2 of 120 | -2 points |
| 2026-07-22 | 2% | 2 of 120 | +0 points |
| 2026-07-30 | 3% | 2 of 72 | +1 points |
| 2026-08-02 | 1% | 1 of 72 | -2 points |
Recurring descriptions in the models' own words, grouped by theme.
“- **If vegan:** get a **soy-protein or pea-and-rice blend**—not collagen.”
“| Vegan or avoid dairy | **Soy protein** or a **pea + rice blend** | Look for a certified plant protein, such as certified BioSteel or Ladder plant-protein options |”
“**If dairy makes you bloated / you want lower lactose:** **Whey protein isolate**”
“Pick an NSF-certified isolate such as **Thorne Whey Protein Isolate** or **BioSteel Whey Protein Isolate**.”
“NSF’s list includes certified plant protein options from brands such as BioSteel.”
“Look for ~25–30 g protein per serving and preferably a third-party-certified product.”
“- **Sensitive to lactose:** an NSF-certified **whey isolate**, such as Thorne.”
8 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“NSF's list includes certified plant protein options from brands such as BioSteel.”
“Pick an NSF-certified isolate such as Thorne Whey Protein Isolate or BioSteel Whey Protein Isolate.”
“Look for a certified plant protein, such as certified BioSteel or Ladder plant-protein options”
“Examples currently listed as NSF Certified for Sport include BioSteel Whey Protein Isolate”
“A vetted option is **BioSteel Plant Based Protein**; its NSF listing shows 22 g protein per 33 g serving for the U.S. chocolate product”
0 of 7 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.