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Latest four-week snapshot through 2026-08-02 · 5 waves. Use the controls above to change the window.
Protein Powder · 5 waves · n=408 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 5% | 7 of 136 |
| Claude | 0% | 0 of 136 |
| Gemini | 1% | 1 of 136 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-20 | 4% | 1 of 24 | |
| 2026-07-22 | 2% | 2 of 120 | -2 points |
| 2026-07-22 | 2% | 2 of 120 | +0 points |
| 2026-07-30 | 3% | 2 of 72 | +1 points |
| 2026-08-02 | 1% | 1 of 72 | -2 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“- **If vegan:** get a **soy-protein or pea-and-rice blend**—not collagen.”
“| Vegan or avoid dairy | **Soy protein** or a **pea + rice blend** | Look for a certified plant protein, such as certified BioSteel or Ladder plant-protein options |”
“**If dairy makes you bloated / you want lower lactose:** **Whey protein isolate**”
“Pick an NSF-certified isolate such as **Thorne Whey Protein Isolate** or **BioSteel Whey Protein Isolate**.”
“NSF’s list includes certified plant protein options from brands such as BioSteel.”
“Look for ~25–30 g protein per serving and preferably a third-party-certified product.”
“- **Sensitive to lactose:** an NSF-certified **whey isolate**, such as Thorne.”
8 exact quoted mentions in this snapshot, grouped by coded tone.
“NSF's list includes certified plant protein options from brands such as BioSteel.”
“Pick an NSF-certified isolate such as Thorne Whey Protein Isolate or BioSteel Whey Protein Isolate.”
“Look for a certified plant protein, such as certified BioSteel or Ladder plant-protein options”
“Examples currently listed as NSF Certified for Sport include BioSteel Whey Protein Isolate”
“A vetted option is **BioSteel Plant Based Protein**; its NSF listing shows 22 g protein per 33 g serving for the U.S. chocolate product”
0 of 7 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.