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Better Than Bouillon

Latest four-week snapshot through 2026-07-30 · 1 wave. Use the controls above to change the window.

3%share of voice · 2 of 72 recommendation answers
0%named first in recommendation answers
100%positive tone · 16 of 16 coded mentions

Soup · 1 wave · n=72 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 24
Claude0%0 of 24
Gemini8%2 of 24

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-303%2 of 72

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

16 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Instead, buy bouillon powder/cubes or a jar of Better Than Bouillon. A $5 jar of Better Than Bouillon makes 38 cups of broth, costing just $0.13 per cup.”
Gemini · 2026-07-30 · Soup
“A jar of Better Than Bouillon is around $5.00, but it makes *38 servings* of broth (about **$0.13 per serving”
Gemini · 2026-07-30 · Soup
“**Better than Bouillon**: Praised for its budget-friendly nature, since a small concentrated jar makes many quarts of broth—much cheaper per serving than cartons.”
Claude · 2026-07-30 · Soup
“**Better Than Bouillon** — not a direct ready-to-drink substitute, but very economical for cooking broth; you use only what you need and avoid opening a whole carton.”
ChatGPT · 2026-07-30 · Soup
“upgrade flavor with Better Than Bouillon, herbs, garlic, or a splash of soy sauce”
ChatGPT · 2026-07-30 · Soup

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Better Than Bouillon suggested as the cheaper alternative to
  • pacific foods ×9
  • campbells ×3
  • progresso ×2

Where this comes from

1 of 16 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
reddit.com1

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
Target1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.