Latest four-week snapshot through 2026-08-06 · 3 waves. Use the controls above to change the window.
Sunscreen · 3 waves · n=300 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 6% | 6 of 100 |
| Claude | 3% | 3 of 100 |
| Gemini | 24% | 24 of 100 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-22 | 8% | 9 of 120 | |
| 2026-07-31 | 13% | 12 of 90 | +5 points |
| 2026-08-06 | 13% | 12 of 90 | +0 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“While Beauty of Joseon (BoJ) is already considered a moderately priced K-beauty brand, its viral popularity has led to price increases and markups at global retailers.”
“The brand has transitioned from a viral social media trend to a staple in the skincare community for a simple reason: **it delivers high-quality, gentle, and effective formulations at a very budget-friendly price point** (most products cost between $10 and $22).”
“It has a very similar lightweight, hyaluronic-acid-infused texture to Neutrogena Hydro Boost (though it does have a slightly stronger fragrance).”
“* **Elegant Textures:** Korean skincare is famous for its cosmetic elegance, and BoJ is a prime example.”
“**Yes—generally, Beauty of Joseon is worth trying**, especially if you want gentle, elegant, mid-priced Korean skincare rather than dramatic “miracle” results.”
“69** | Fragrance-free, lightweight, and designed for oily/combination skin; no white cast.”
“This cult-favorite SPF feels exactly like a lightweight daily moisturizer. It layers beautifully under makeup without piling, providing a plump, hydrated canvas that keeps makeup from clinging to dry patches.”
“* **Target (up & up) & Walmart (Equate):** Target's *up & up Hydrating Water Gel* and Walmart's *Equate Hydration Gel Facial Moisturizer* are direct formulation matches to Neutrogena Hydro Boost.”
“While **Beauty of Joseon (BoJ)** is considered a mid-range, moderately priced brand in the K-beauty world (usually ranging from $14 to $20 USD), international markups, shipping fees, and local boutique pricing can make it feel expensive—especially for daily-use items like sunscre”
“* **Why it works:** This organic (chemical) sunscreen features modern, lightweight UV filters that leave absolutely zero white cast.”
118 exact quoted mentions in this snapshot, grouped by coded tone.
“a Korean sunscreen with SPF 50 that features a lightweight texture that leaves no white cast, making it perfect for all skin tones, and provides a semi-matte finish with a natural glow while controlling excess sebum”
“Beauty of Joseon Relief Sun is another well-loved K-beauty option, noted as a lightweight Korean SPF 50 sunscreen with no white cast that provides a semi-matte finish with natural glow while controlling sebum.”
“**Dry / normal skin:** **Beauty of Joseon Relief Sun SPF 50+** — creamy, dewy, and comfortable, though it can be too shiny if your foundation is already luminous.”
“Beauty of Joseon Relief Sun Aqua-Fresh SPF50+ PA++++ — very light, non-sticky, no-white-cast finish; it's specifically positioned for oily and combination skin.”
“Daily Tinted Fluid SPF 40”
“Based on current recommendations, here are some cheaper (or comparably priced but budget-friendly) alternatives to popular Beauty of Joseon products”
“Beauty of Joseon (BoJ) is already fairly affordable for K-beauty, but there are still budget-friendly alternatives depending on which specific product you're looking to replace.”
“Generally, yes—Beauty of Joseon is worth trying, especially if you want gentle, nicely formulated Korean skincare at a mid-range price. But it is not automatically "better" than every alternative, and the best pick depends on your skin type”
“it delivers high-quality, gentle, and effective formulations at a very budget-friendly price point (most products cost between $10 and $22). However, whether it is worth it *for you* depends on your skin type and your specific concerns.”
“While Beauty of Joseon (BoJ) is already considered a moderately priced K-beauty brand, its viral popularity has led to price increases and markups at global retailers.”
Which competitors assistants suggest when shoppers ask for something cheaper.
26 of 118 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| reddit.com | 12 |
| youtube.com | 5 |
| whowhatwear.com | 3 |
| realskindiaries.com | 1 |
| thecleanskinlab.com | 1 |
| kidsandmomtrading.com | 1 |
| mirai-skin.com | 1 |
| biodance.com | 1 |
| skincupid.us | 1 |
| nextbest.one | 1 |
| marieclaire.com | 1 |
| arktastic.com | 1 |
Stores and sites assistants name as places to buy this brand.
| retailer | mentions |
|---|---|
| beautyofjoseon | 18 |
| Boots | 3 |
| YesStyle | 3 |
| nl | 2 |
| drrachelho | 2 |
| Stylevana | 2 |
| Olive Young | 2 |
| Look Fantastic | 1 |
| third-party retailers | 1 |
| LookFantastic | 1 |
| ie | 1 |
| be | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.