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Basil Hayden

Latest three-month snapshot through 2026-07-28 · 1 wave. Use the controls above to change the window.

7%share of voice · 5 of 72 recommendation answers
1%named first in recommendation answers
59%positive tone · 10 of 17 coded mentions

Bourbon · 1 wave · n=72 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT0%0 of 24
Claude4%1 of 24
Gemini17%4 of 24

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-287%5 of 72

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

17 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“If you want more spice complexity, a high-rye option like Four Roses Small Batch or Basil Hayden could scratch that itch too.”
Claude · 2026-07-28 · Bourbon
“Basil Hayden's offers a smooth and approachable pour made with 27% rye, delivering soft spice, cinnamon, oak, and a touch of heat balanced by caramel, vanilla, and dried fruit.”
Claude · 2026-07-28 · Bourbon
“Basil Hayden is bottled at a very gentle 80-proof. It is light-bodied, slightly herbal, and highly approachable with a mild, sweet-and-spicy finish. The sophisticated bottle presentation also makes it feel like a high-end luxury gift.”
Gemini · 2026-07-28 · Bourbon
“At 80 proof (the legal minimum for bourbon), Basil Hayden has almost no "ethanol burn" on the throat.”
Gemini · 2026-07-28 · Bourbon
“A gentler take on the high-rye style, made with 27% rye, delivering soft spice, cinnamon, oak, and heat balanced by caramel, vanilla, and dried fruit.”
Claude · 2026-07-28 · Bourbon

Where they hedge

“If you prefer very light, smooth, and sweet low-proof bourbons (like Basil Hayden or Maker's Mark), the 101 proof and the spicy rye kick of Wild Turkey might taste a bit too "hot" or medicinal at first.”
Gemini · 2026-07-28 · Bourbon
“Basil Hayden's – Lower proof (80 proof), very mellow and approachable, though pricier for what's in the bottle.”
Claude · 2026-07-28 · Bourbon
“If you prefer soft, easy-to-sip, low-proof bourbons (like Basil Hayden or Maker's Mark), WT101 might feel too aggressive.”
Gemini · 2026-07-28 · Bourbon
“If you prefer smooth, gentle, easy-drinking whiskeys (like Basil Hayden or Woodford Reserve)”
Gemini · 2026-07-28 · Bourbon
“if you strongly dislike "burn" or proof heat, prefer low-proof smooth bourbons (like Basil Hayden or Maker's Mark)”
Gemini · 2026-07-28 · Bourbon

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Basil Hayden suggested as the cheaper alternative to
  • blantons ×4
  • woodford reserve double oaked ×1
  • makers mark 46 ×1
  • four roses single barrel ×1

Where this comes from

2 of 17 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
tastingtable.com1
dram1.com1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.