Latest four-week snapshot through 2026-07-28 · 1 wave. Use the controls above to change the window.
Bourbon · 1 wave · n=72 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 24 |
| Claude | 4% | 1 of 24 |
| Gemini | 17% | 4 of 24 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-28 | 7% | 5 of 72 |
Recurring descriptions in the assistants' own words, grouped by theme.
“* **You dislike high-proof heat:** If you prefer smooth, gentle, easy-drinking whiskeys (like Basil Hayden or Woodford Reserve), 116.”
“If you want more spice complexity, a high-rye option like Four Roses Small Batch or Basil Hayden could scratch that itch too.”
“If you prefer soft, easy-to-sip, low-proof bourbons (like Basil Hayden or Maker's Mark), WT101 might feel too aggressive.”
“* **You dislike high-proof alcohol "burn":** If you usually drink 80- to 90-proof spirits (like standard Buffalo Trace, Basil Hayden, or Maker's Mark), Rare Breed will taste very intense and "hot".”
“It also comes in a beautifully designed bottle, making it an excellent gift.”
“A gentler take on the high-rye style, made with 27% rye, delivering soft spice, cinnamon, oak, and a touch of heat balanced by caramel, vanilla, and dried fruit.”
“- **Basil Hayden's** — while not necessarily "cheap," it's frequently mentioned alongside Maker's 46 as a comparable quality bourbon ranging from Jim Beam to higher quality bourbons like Maker's Mark 46 and Basil Hayden's, and one commenter agreed it's pretty good too.”
“The Best "Easiest to Drink" Option: **Basil Hayden**”
“It is exceptionally light, featuring refreshing notes of honey, citrus, and a very light touch of spice.”
“It is light, herbal, slightly sweet, and incredibly gentle.”
17 exact quoted mentions in this snapshot, grouped by coded tone.
“Most bourbons are bottled at 90 proof or higher, but Basil Hayden is bottled at the legal minimum of 80 proof. Because of this, it has almost zero alcohol burn. It is light, herbal, slightly sweet, and incredibly gentle.”
“At 80 proof (the legal minimum for bourbon), Basil Hayden has almost no "ethanol burn" on the throat.”
“Basil Hayden (80 Proof / 40% ABV) **Why it's great for beginners:** Many people who "don't like whiskey" actually enjoy Basil Hayden. Because it is bottled at a lower 80-proof, it has almost none of the intense throat burn that can scare of”
“Basil Hayden is bottled at a very gentle 80-proof. It is light-bodied, slightly herbal, and highly approachable with a mild, sweet-and-spicy finish. The sophisticated bottle presentation also makes it feel like a high-end luxury gift.”
“Basil Hayden's offers a smooth and approachable pour made with 27% rye, delivering soft spice, cinnamon, oak, and a touch of heat balanced by caramel, vanilla, and dried fruit.”
“Basil Hayden's – Lower proof (80 proof), very mellow and approachable, though pricier for what's in the bottle.”
“if you strongly dislike "burn" or proof heat, prefer low-proof smooth bourbons (like Basil Hayden or Maker's Mark)”
“If you prefer very light, smooth, and sweet low-proof bourbons (like Basil Hayden or Maker's Mark), the 101 proof and the spicy rye kick of Wild Turkey might taste a bit too "hot" or medicinal at first.”
“If you prefer soft, easy-to-sip, low-proof bourbons (like Basil Hayden or Maker's Mark), WT101 might feel too aggressive.”
“If you usually drink 80- to 90-proof spirits (like standard Buffalo Trace, Basil Hayden, or Maker's Mark), Rare Breed will taste very intense and "hot".”
Which competitors assistants suggest when shoppers ask for something cheaper.
2 of 17 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| tastingtable.com | 1 |
| dram1.com | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.