Latest three-month snapshot through 2026-08-21 · 1 wave. Use the controls above to change the window.
Body Wash · 1 wave · n=90 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 30 |
| Claude | 7% | 2 of 30 |
| Gemini | 0% | 0 of 30 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-08-21 | 2% | 2 of 90 |
Recurring descriptions in the models' own words, grouped by theme.
“Unlike some competitors (such as Axe or Old Spice) which can have overpowering, "middle-school locker room" fragrances”
“Old Spice, Axe, or Irish Spring are popular go-tos with strong, recognizable scents.”
“- **Everyday drugstore:** Dove Men+Care, Old Spice, Irish Spring, Axe”
“**Budget** – Drugstore brand or higher-end?”
“Unlike many other mass-market men's brands (like Axe or Old Spice) which can rely on harsh, drying sulfates and overpowering fragrances, Dove Men+Care focuses heavily on **skin hydration and irritation prevention**.”
“Unlike many other mass-market men's brands (like Axe or Old Spice) which can rely on harsh, drying sulfates and overpowering fragrances, Dove Men+Care focuses heavily on **skin hydration and irritation prevention**.”
“* **Subtle, Mature Scents:** Unlike brands like Axe or certain Old Spice scents, which can smell like a high school locker room, Dove Men+Care focuses on subtle, clean, and refreshing scents (like *Clean Comfort* or *Extra Fresh*) that fade into a pleasant background aroma rather”
“If you want to avoid the "middle school locker room" vibe of Axe, Dove is a great alternative.”
“Unlike brands like Axe or certain Old Spice scents, which can smell like a high school locker room”
“- **For a classic "manly" scent:** Old Spice, Axe, or Irish Spring are popular go-tos with strong, recognizable scents.”
6 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“Everyday drugstore: Dove Men+Care, Old Spice, Irish Spring, Axe”
“Old Spice, Axe, or Irish Spring are popular go-tos with strong, recognizable scents.”
“Unlike many other mass-market men's brands (like Axe or Old Spice) which can rely on harsh, drying sulfates and overpowering fragrances”
3 of 6 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| reddit.com | 2 |
| dadand.com | 1 |
| sololisa.com | 1 |
| fromvalskitchen.com | 1 |
| michael84.co.uk | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.