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Latest three-month snapshot through 2026-07-29 · 1 wave. Use the controls above to change the window.
Fabric Softener/Conditioner · 1 wave · n=54 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 6% | 1 of 18 |
| Claude | 6% | 1 of 18 |
| Gemini | 33% | 6 of 18 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-29 | 15% | 8 of 54 |
Recurring descriptions in the models' own words, grouped by theme.
“**Plant-based/natural options**”
“- **ATTITUDE Liquid Fabric Softener** – a plant-based, HE-compatible option often priced competitively per load.”
“Formulated specifically for people with highly reactive skin. It is EWG (Environmental Working Group) VERIFIED, meaning it avoids chemicals of concern, is plant-based, and uses hypoallergenic colloidal oatmeal to soothe the skin.”
“- **Downy Free & Gentle Liquid Fabric Softener** – A hypoallergenic option marketed as "Sensitive Skin, Unscented and Hypoallergenic.”
“- **ATTITUDE Liquid Fabric Softener** — plant-based, vegan, and HE-compatible — is another naturally derived option in a similar sensitive-skin category.”
“- **ATTITUDE Liquid Fabric Softener** – a plant-based and vegan option, HE compatible, naturally derived, available in a 40-load, 33.”
“It is 100% hypoallergenic and heavily tested to ensure it won’t irritate reactive skin.”
“A naturally-derived, HE-compatible option that's plant-based and vegan — a good alternative for those wanting to avoid synthetic ingredients while staying budget-conscious.”
“It is dermatologically tested, vegan, and rated highly for safety by the Environmental Working Group (EWG).”
“In testing, this softened clothes noticeably compared to no softener at all, with the difference most apparent on line-dried cotton towels and jeans, and it did not leave any detectable residue or film, nor reduce towel absorbency the way conventional softeners do. The unscented ”
20 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“ATTITUDE Liquid Fabric Softener — plant-based, vegan, and HE-compatible — is another naturally derived option in a similar sensitive-skin category.”
“A naturally-derived, HE-compatible option that's plant-based and vegan — a good alternative for those wanting to avoid synthetic ingredients while staying budget-conscious.”
“They're unscented, dye-free, and the pair is marketed for up to 300 loads.”
“If you want a non-toxic option, Attitude is EWG Verified, uses clean, plant-derived ingredients rather than harsh synthetic chemicals, and leaves zero irritating residue.”
“A specialized, hypoallergenic option for highly reactive skin.”
“It works in HE and conventional washers and comes in several scented options—but I would avoid it if anyone in the household is fragrance-sensitive.”
“tends to run a bit pricier per load than Downy but is a "clean" option; a standard 32 oz bottle covers roughly 32 loads at the recommended dose, costing just cents per load—roughly three times Downy's per-load cost but still low”
Which competitors models suggest when shoppers ask for something cheaper.
1 of 20 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| nontoxiclab.com | 1 |
Stores and sites models name as places to buy this brand.
| retailer | mentions |
|---|---|
| attitudeliving | 2 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.