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ARM & HAMMER Sensitive Skin Free & Clear

Latest three-month snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

8%share of voice · 10 of 120 recommendation answers
0%named first in recommendation answers
92%positive tone · 71 of 77 coded mentions

Laundry Detergent · 1 wave · n=120 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT10%4 of 40
Claude3%1 of 40
Gemini13%5 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-218%10 of 120

In their words

77 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“This is one of the most popular low-cost alternatives. It is dermatologist-tested, hypoallergenic, and certified 100% by SkinSAFE”
Gemini · 2026-07-21 · Laundry Detergent
“certified by SkinSAFE to be free of common skin allergens and is highly budget-friendly”
Gemini · 2026-07-21 · Laundry Detergent
“Choose Arm & Hammer Sensitive Skin Free & Clear for the best everyday savings... roughly 8¢/load. It is free of dyes and fragrances and marketed for sensitive skin.”
ChatGPT · 2026-07-21 · Laundry Detergent
“My best budget pick: no dyes, perfumes, or preservatives; works in HE and standard machines.”
ChatGPT · 2026-07-21 · Laundry Detergent
“This Arm & Hammer detergent is both hypoallergenic and free of dyes as well as fragrances, sports a SkinSAFE seal, and is described by the brand as 'tough on dirt but gentle on skin.'”
Claude · 2026-07-21 · Laundry Detergent

Where they hedge

“This is a similar dye/perfume-free option”
Claude · 2026-07-21 · Laundry Detergent
“extremely affordable. It is dermatologist-tested and completely free of dyes and perfumes. While you may need to pre-treat heavy stains manually, it is perfect for everyday laundry loads”
Gemini · 2026-07-21 · Laundry Detergent
“100% certified by SkinSAFE and consistently one of the cheapest name-brand detergents on the shelf, but doesn't fight tough mud, grass, or protein stains as aggressively as Tide.”
Gemini · 2026-07-21 · Laundry Detergent
“highly reliable choice, but might struggle slightly with tough, set-in stains”
Gemini · 2026-07-21 · Laundry Detergent
“budget sensitive detergents”
Gemini · 2026-07-21 · Laundry Detergent

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

ARM & HAMMER Sensitive Skin Free & Clear suggested as the cheaper alternative to
  • all free clear ×15
  • persil proclean sensitive skin ×13
  • seventh generation free & clear ×10
  • kirkland signature ultra clean free & clear ×10
  • tide free & gentle ×10
  • charlies soap ×5
  • persil proclean ×2
  • kirkland signature ultra clean ×1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.