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Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 10% | 4 of 40 |
| Claude | 3% | 1 of 40 |
| Gemini | 13% | 5 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 8% | 10 of 120 |
77 exact quoted mentions in this snapshot, grouped by coded tone.
“budget-friendly and dye/fragrance-free”
“Costs a little more but avoids fragrance”
“If fragrance irritates your skin, get ARM & HAMMER Sensitive Skin Free & Clear”
“perfume-, dye-, and preservative-free; a good budget-friendly option”
“This highly affordable detergent has earned a perfect 100 rating on SkinSAFE® (a database developed with the Mayo Clinic to identify products free of common skin allergens).”
“This is a similar dye/perfume-free option”
“highly reliable choice, but might struggle slightly with tough, set-in stains”
“100% certified by SkinSAFE and consistently one of the cheapest name-brand detergents on the shelf, but doesn't fight tough mud, grass, or protein stains as aggressively as Tide.”
“budget sensitive detergents”
“clinically proven to be gentle on sensitive skin, but not a first-choice for heavy stain removal”
Which competitors assistants suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.