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Arm & Hammer Sensitive Skin

Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

3%share of voice · 3 of 120 recommendation answers
1%named first in recommendation answers
83%positive tone · 5 of 6 coded mentions

Laundry Detergent · 1 wave · n=120 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT3%1 of 40
Claude3%1 of 40
Gemini3%1 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-213%3 of 120

In their words

6 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“free of dyes, scents and other harsh chemicals, and is certified by SkinSafe”
Claude · 2026-07-21 · Laundry Detergent
“if you can get the current Walmart price of about $12.48, that works out to roughly 7¢ per load. It's compatible with HE machines and is a much better value than pods.”
ChatGPT · 2026-07-21 · Laundry Detergent
“Another effective and affordable option that rinses clean.”
Gemini · 2026-07-21 · Laundry Detergent
“noted as an excellent Budget Pick that delivers phenomenal value and baking soda-powered cleaning at a fraction of the cost compared to premium options”
Claude · 2026-07-21 · Laundry Detergent
“free & clear formula with similar ingredients as a comparably gentle, budget-friendly substitute”
Claude · 2026-07-21 · Laundry Detergent

Where they hedge

“buy a very cheap, gentle base detergent (like Arm & Hammer Sensitive Skin or Purex)”
Gemini · 2026-07-21 · Laundry Detergent

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Arm & Hammer Sensitive Skin suggested as the cheaper alternative to
  • tide free & gentle ×1
  • kirkland signature ultra clean ×1
  • tide ultra oxi ×1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.