Home › Toothpaste › ARM & HAMMER › ARM & HAMMER Advance White
Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 120 |
| Claude | 8% | 9 of 120 |
| Gemini | 25% | 30 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 8% | 10 of 120 | |
| 2026-07-22 | 13% | 16 of 120 | +5 points |
| 2026-07-23 | 11% | 13 of 120 | -2 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“* **Why it’s great:** This classic option uses baking soda and peroxide.”
“Best Budget / Baking Soda Option”
“* **Why dentists recommend it:** Baking soda (sodium bicarbonate) is a naturally low-abrasive cleanser.”
“Arm & Hammer uses baking soda, which is naturally low-abrasive but highly effective at lifting surface stains.”
“It has a distinct salty, baking soda taste, but it neutralizes plaque acids extremely well and provides a dentist-clean feel for a fraction of the price of premium brands.”
“It is most popular for its fresh mint gel and baking soda whitening formulas.”
“* **Arm & Hammer Advance White Extreme Whitening:** If you specifically want a whitening or deep-cleaning toothpaste but are on a budget, this baking soda-based formula is usually much cheaper than premium "optic" or "3D" whitening pastes.”
“Best Budget-Friendly Option”
“Best Budget & Baking Soda Option”
“This formula combines low-abrasion baking soda with peroxide”
62 exact quoted mentions in this snapshot, grouped by coded tone.
“Popular whitening toothpaste brands commonly sold include Arm & Hammer Advance White”
“Arm & Hammer Advance White (baking soda-based)”
“uses baking soda for gentle polishing”
“Uses baking soda and peroxide for a natural approach.”
“Uses highly effective but low-abrasive baking soda to scrub away surface discoloration.”
“Maximum savings and removing everyday coffee/tea surface stains; flavor and texture are polarizing, and it is not equivalent to Pro Series' 5% peroxide formula”
Which competitors assistants suggest when shoppers ask for something cheaper.
6 of 30 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| dentalreviewed.com | 1 |
| goodhousekeeping.com | 1 |
| greatmismiles.com | 1 |
| greentreedentalgroup.com | 1 |
| advancedindiana.com | 1 |
| havanabody.com | 1 |
| target.com | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.