Home › Toothpaste › ARM & HAMMER › ARM & HAMMER Advance White
Latest three-month snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 120 |
| Claude | 8% | 9 of 120 |
| Gemini | 25% | 30 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 8% | 10 of 120 | |
| 2026-07-22 | 13% | 16 of 120 | +5 points |
| 2026-07-23 | 11% | 13 of 120 | -2 points |
Recurring descriptions in the models' own words, grouped by theme.
“* **Why it’s great:** This classic option uses baking soda and peroxide.”
“Best Budget / Baking Soda Option”
“* **Why dentists recommend it:** Baking soda (sodium bicarbonate) is a naturally low-abrasive cleanser.”
“Arm & Hammer uses baking soda, which is naturally low-abrasive but highly effective at lifting surface stains.”
“It has a distinct salty, baking soda taste, but it neutralizes plaque acids extremely well and provides a dentist-clean feel for a fraction of the price of premium brands.”
“It is most popular for its fresh mint gel and baking soda whitening formulas.”
“* **Arm & Hammer Advance White Extreme Whitening:** If you specifically want a whitening or deep-cleaning toothpaste but are on a budget, this baking soda-based formula is usually much cheaper than premium "optic" or "3D" whitening pastes.”
“Best Budget-Friendly Option”
“Best Budget & Baking Soda Option”
“This formula combines low-abrasion baking soda with peroxide”
62 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“Uses baking soda and peroxide for a natural approach.”
“this baking soda-based formula is usually much cheaper than premium "optic" or "3D" whitening pastes.”
“If you specifically want a baking soda whitening toothpaste but don't want to pay Colgate's premium prices, Arm & Hammer is a highly respected, slightly cheaper alternative”
“Popular whitening toothpaste brands commonly sold include Arm & Hammer Advance White”
“Baking soda is a highly effective, low-abrasivity natural cleaner. This toothpaste combines baking soda with defense peroxide to neutralize mouth acids, deeply clean below the gumline, and gently lift surface stains”
“Maximum savings and removing everyday coffee/tea surface stains; flavor and texture are polarizing, and it is not equivalent to Pro Series' 5% peroxide formula”
Which competitors models suggest when shoppers ask for something cheaper.
6 of 30 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| dentalreviewed.com | 1 |
| goodhousekeeping.com | 1 |
| greatmismiles.com | 1 |
| greentreedentalgroup.com | 1 |
| advancedindiana.com | 1 |
| havanabody.com | 1 |
| target.com | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.