HomeLaundry DetergentAriel › Ariel 2X

Ariel 2X

Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

9%share of voice · 11 of 120 recommendation answers
3%named first in recommendation answers
78%positive tone · 18 of 23 coded mentions

Laundry Detergent · 1 wave · n=120 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 40
Claude0%0 of 40
Gemini28%11 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-219%11 of 120

In their words

23 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Highly budget-friendly and scored the highest overall in raw stain-removal testing.”
Gemini · 2026-07-21 · Laundry Detergent
“powder consistently scores the highest overall for raw stain removal—and it is incredibly cheap per load (~$0.07)”
Gemini · 2026-07-21 · Laundry Detergent
“Professional laundry testers have flagged Ariel 2X Powder as having some of the highest raw stain-removal power of any detergent tested, costing just pennies per load.”
Gemini · 2026-07-21 · Laundry Detergent
“Professional dry cleaner tests have shown that Ariel powder actually scores higher in raw stain removal than almost any liquid detergent on the market.”
Gemini · 2026-07-21 · Laundry Detergent
“Professional product testers and dry cleaners routinely find that this powder is one of the absolute strongest stain-removers on the market.”
Gemini · 2026-07-21 · Laundry Detergent

Where they hedge

“Ariel frequently beats out premium, expensive brands for raw stain removal. The Catch: It is heavily fragranced. If you have sensitive skin or prefer scent-free clothes, you should skip this.”
Gemini · 2026-07-21 · Laundry Detergent
“In rigorous, spectrometer-measured stain tests of over 70 detergents, Ariel 2X Powder scored the absolute highest for raw stain removal, beating out laundry products triple its price. It is heavily fragranced. If you or anyone in your house”
Gemini · 2026-07-21 · Laundry Detergent
“unparalleled, elite stain-fighting power, often out-cleaning detergents three times its price. The Catch: heavily fragranced”
Gemini · 2026-07-21 · Laundry Detergent
“powder version is a favorite among laundry enthusiasts because it gets whites exceptionally bright and powers through tough mud and grease, but has a very strong, distinct scent and dissolves best in warm or hot water cycles”
Gemini · 2026-07-21 · Laundry Detergent
“Ariel still contains the necessary active enzymes to clean heavy soil, making it incredible for whites, muddy clothes, and tough stains. It is heavily fragranced. If you have sensitive skin or dislike strong perfume scents, you may want to ”
Gemini · 2026-07-21 · Laundry Detergent

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Ariel 2X suggested as the cheaper alternative to
  • persil proclean ×3
  • tide ultra oxi ×3
  • tide original ×2
  • persil ×2
  • tide ×1
  • kirkland signature ultra clean ×1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.