HomeToothpaste › Aquafresh

Aquafresh

Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.

2%share of voice · 7 of 360 recommendation answers
0%named first in recommendation answers
90%positive tone · 56 of 62 coded mentions

Toothpaste · 3 waves · n=360 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 120
Claude4%5 of 120
Gemini2%2 of 120

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-211%1 of 120
2026-07-223%3 of 120+2 points
2026-07-233%3 of 120+0 points

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

62 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Almost any reputable brand (Crest, Colgate, Sensodyne, Aquafresh, etc.) will have this.”
Claude · 2026-07-23 · Toothpaste
“well-known, widely recommended lines”
Claude · 2026-07-23 · Toothpaste
“It offers standard cavity protection, fights tartar, and has a strong minty flavor that keeps breath fresh for a very low price”
Gemini · 2026-07-23 · Toothpaste
“Aquafresh, Tom's of Maine (budget lines), or Sensodyne generics can also be cheaper depending on the retailer and promotions”
Claude · 2026-07-23 · Toothpaste
“Tom's of Maine or Aquafresh — mid-range options if you want a known brand but not premium pricing”
Claude · 2026-07-23 · Toothpaste

Where they hedge

“Top Colgate competitors include Crest, Sensodyne, Pepsodent, Close up, Oral-B, Aim, and Aquafresh.”
Claude · 2026-07-23 · Toothpaste
“there are many other fluoride toothpastes (Colgate, Aquafresh, generic store brands) that do the same job just as well”
Claude · 2026-07-23 · Toothpaste
“major alternatives to Colgate, and pricing varies by promotion”
Claude · 2026-07-22 · Toothpaste
“a leading competitor like Aquafresh sensitive runs at about $2.75”
Claude · 2026-07-21 · Toothpaste
“Several people switched from other sensitive brands (like Sensodyne or Aquafresh) and preferred this one”
Claude · 2026-07-21 · Toothpaste

What they warn about

“testers felt very little sensitivity relief compared to Sensodyne, since Aquafresh's whitening agents can actually risk eroding enamel and causing more sensitivity issues”
Claude · 2026-07-23 · Toothpaste

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Aquafresh suggested as the cheaper alternative to
  • crest ×16
  • colgate ×15
  • sensodyne ×10
  • colgate cavity protection ×3
  • sensodyne pronamel gentle whitening ×1
  • crest cavity protection ×1
  • arm & hammer ×1

Where this comes from

0 of 39 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.